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WEO Media 2016 "Best of Class" Award Winner
Dental Marketing, Dental Websites

WEO Media is honored to be the 2016 Best of Class Technology Award winner for Dental Marketing and Dental Websites.

The Cellerant "Best of Class" Technology Award leads the dental industry's evolving conversation about dental technology through its recognition and education around excellence in dental innovation.

"Best of Class" honorees are chosen by a panel comprised of leading voices in dental technology, who come together each year to discuss, debate and decide what products merit recognition.

“To be honored as ‘Best of Class’ is a sign that a product has revolutionized, simplified or advanced its category in a distinctive way,” said Dr. Lou Shuman, “Best of Class” founder. “The award winning companies represented here are creating new norms for how dental practices should operate today and will in the future. Our foundation for success in bringing attention to these products remains simple: technology leadership in dentistry, unbiased, a rigorous and transparent selection process, and not for profit.”

All technology categories are considered, but if there is no clear differentiator that sets a product apart in its category, then no winner is selected. Panelists who receive consulting compensation from dental companies are prevented from voting in that company's category.

“One of the things I appreciate most about being part of the ‘Best of Class’ process is that it represents more than just a thought exercise on what technology should do or what seems cool. We are all dentists still active in clinical practice,” said panelist Dr. Marty Jablow. “When we decide that a product should be honored, it is because we see the value it brings to dentists and patients in a real-world context, and that matters to the dental professionals who use lists such as this one in their research and purchasing decisions.”

Winners will receive their awards at the "Tech Expo" during the 2016 American Dental Association's Annual Meeting. Tech Expo courses at last year's 2015 meeting sold out. This year's event will be held Oct. 20-23 in Denver, CO.

The "Best of Class" Technology awards were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental space. Through print and digital media coverage, the "Best of Class" message reaches a community of over 150,000 dentists through multiple touch points in print and online educating them about the products. Award winners will be announced in the following journals and publications:
Dental Products Report
• Dentistry Today
• Dental Economics
• Pennwell Product Navigator Newsletter
• Dentistry IQ website
• Inside Dentistry
• The Progressive Dentist
• Orthodontic Practice US
• Implant Practice US
• Endodontic Practice US
• Dental Sleep Practice
• APEX360
• Oral Health Canada
• Oral Health Office Canada
• Modern Dental Network Online properties
• Cellerant Website and Social Media
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