Speakers For Your Events

Dental Marketing Speakers for Your Events
WEO Media has a team of experts who are adept at explaining the complexites of online marketing, websites, social media, search engine optimization (SEO), pay-per-click (PPC), video marketing, referral marketing, online reputation management, marketing plan development, and other related topics.

Our primary speaker, Ian McNickle, MBA (a Partner at WEO Media), has spoken at numerous events across the country. Ian has a BS in Mechanical Engineering, an MBA, and years of experience as a marketing consultant and entrepreneur. This broad background gives him a unique ability to explain these topics in an easy to understand manner that audiences can grasp, and enjoy. We frequently hear from event attendees that they were surprised how much they enjoyed the presentation, understood the material, and could immediately apply lessons learned to improve their practice marketing.
>> Download Ian's speaker packet here: Ian McNickle Speaker Packet

Typical Course Outlines

"The Bottom Line: High Impact Dental Marketing and Measuring ROI"
This course will explain the critical components required for creating a comprehensive dental marketing program. You will learn which items to include, how they work, how they are measured, and how to implement them. Topics normally include website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, referral marketing, online reputation management, and developing an overall marketing strategy.

"Social Media and the Modern Dental Practice"
This course will explore the world of social media. Attendees will learn about numerous social media platforms and channels including Facebook, You Tube, Google+, Pinterest, Twitter, Linked In, and more. Attendees will learn how each channel works, how a dental practice can leverage each channel, implantation strategies, and measuring results.

"Online Marketing Workshop: SEO and PPC – How to Drive New Patient Growth"
This course will break down the complexities of SEO (search engine optimization), and PPC (pay-per-click) marketing. Attendees will learn the "real story" about SEO. This topic is widely misunderstood and very few lecturers in the dental industry truly understand how it works at a fundamental level. With his engineering and business background Ian is uniquely qualified to explain the technical aspects of how SEO and PPC work, how to implement them, and how to measure their results. SEO and PPC techniques taught in this course are based on the collective learning and measured data from hundreds of client dental websites.

"Online Reputation Management: Getting Good Reviews and Dealing with Bad Reviews"
One of the most annoying aspects of running a dental practice is dealing with negative online reviews. In this course we'll explore how the major review sites work, what you can and cannot do about reviews, and how to proactively build an outstanding online reputation. The course will cover the most important review sites such as Google+, Yelp, Health Grades, and others. In addition, social media as it pertains to online reputation will be covered in this highly informative course.

"Video Marketing and You Tube"
One of the most powerful trends in online marketing today is the rapid adoption of video into websites and social media platforms. Videos allow practices to improve their website conversion and SEO rankings, as well as generate significant engagement with their social media channels. When applied properly videos can greatly improve the results practices enjoy from their marketing efforts.

Speaking Details

•  Speaking sessions include evening events, half-day seminars, and full-day seminar workshops.
•  Speaking topics can be customized to the specific interests of the audience.
•  Please inquire about honorarium rates for your event.

If your study club, society, or association would like to learn more, please contact Ian directly.

He can be reached at ian@weomedia.com, or by calling (888) 246-6906.

>> Download Ian's speaker packet here: Ian McNickle Speaker Packet
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