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Dental Marketing Blog


The team at WEO Media is constantly searching for the latest information to help our clients and understand best practices in an ever-changing digital marketing age. Each month we publish a dental marketing newsletter with articles designed to help you succeed in marketing your practice for patient growth. Have a dental marketing question? Email us at info@weomedia.com and we might include your question in a future blog post!


Affordable Care Act (ACA)? : What's Next?
New Dental Office Posting Requirement
Posted on 9/30/2016 by Cory Roletto, WEO Media Partner/Owner
On October 16, 2016 dental offices that have federal assisted dental patients (Medicare or CHIP) are required to display notifications in the office, on website, and on marketing materials. These requirements come on the heels of a final ruling from The Office for Civil Rights (OCR) onSection 1557 of the ACA. For dental offices, notifications need to be posted in the top 15 non-English languages in your state and include local contact information to request translations services for Limited English Proficiency (LEP) patients. The U.S. Department of Health and Human Services (HHS) has...
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Mondays With Mark : Adventure
Posted on 9/26/2016 by Rosalea Admin
Some adventures we are certainly interested in taking – say a trip to an exotic, tropical island. Yet, the authors today are referring to a larger type of adventure – a life adventure. Helen Keller puts it a pretty fine point on it by connecting the danger/security facet directly to the value of the experience. Life is an adventure or nothing. I don’t know about you but I don’t really see myself as much of an adventurous person. I know plenty of people that love to take on risky activities and savor the adrenaline rush when things get a little bit dangerous....
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How to Choose a Dental Marketing Company
Posted on 9/22/2016 by Wendy Hensley, Marketing Manager
Looking for a marketing company can be intimidating and exhausting. You're about to invest a large amount of time and money into your marketing and how do you know that the company you're partnering with will have your best interests in mind? Here's a list of 5 things to keep in mind when vetting a marketing partner. 1) Do they know the dental industry? The dental industry is unique. Picking a company that has created spectacular websites for home builders might be tempting, but it may cost you time and therefore money in the long run. Picking a company that knows your industry means...
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Mondays With Mark
Posted on 9/20/2016 by Rosalea Admin
I have to say that I’m quite proud of my daughter in general, but especially so today after witnessing how she faced her uncertainties and undertook a new challenge in running her first race – a 5k road race. As a 9 year old, that tends to be self-conscious, facing a new experience of running a race with about 400 other people (mostly adults) was certainly daunting. As we lined up in the slowest pace section and the count down to the start was ticking down under a minute, the cold wind brought with it chilly drops of rain. Ah, September in Oregon! I’ve been reflecting on...
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How to write a successful dental blog
Posted on 9/13/2016 by Wendy Hensley, Marketing Manager
You've heard us talk about the benefits of blogging (SEO, patient education, social media implications, etc.) in many posts before but perhaps the task seems a bit overwhelming to you right now. Here are a few tips to keep in mind that can help you write successful posts. Learn how blogs impact your SEO. Be Yourself. The biggest key to writing a successful blog is to be personable. Write as if you're talking one-on-one with a potential patient. Don't be stiff and generic like a newspaper article. Blogs were created to be more interactive and informal so it's a great chance for you to...
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Mondays With Mark
Posted on 9/5/2016 by Mark Hutchinson, Partner at WEO Media
As the summer is ending and autumn is beginning I was reflecting on those big transitions that we resist or embrace. On the one hand, the ending of something we are familiar with and accustomed to can be quite difficult and sometimes painful. It seems natural to not want a good thing to end. Ironically, it can happen that we don’t want a bad thing to end just because we are used to it and are uncertain about what will come next. On the other hand, the beginning of something new brings excitement, hope, opportunity, and often, some amount of trepidation. The back-to-school...
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How Important Are Facebook Page Likes?
In the online world, being liked is an indicator of success. You have a page, people like it, you're successful. Or you make a post, people like it, you're successful. Right?
Posted on 8/30/2016 by Wendy Hensley, Marketing Manager
With recent updates by Facebook to their newsfeed algorithm and the decrease of business page content showing up in users' newsfeeds, it's harder than ever to get your content out to your users and use those likes as an indicator of success or failure. When the like button was introduced in 2009, it was the tool Facebook used to determine what users wanted to see more of in their newsfeed. Remember when you simply had to increase your likes to get more engagement? Facebook took the data from the likes and then showed users relevant information based on what they liked. For example, if a...
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Mondays With Mark : Grief
Posted on 8/29/2016 by Mark Hutchinson, Partner at WEO Media
Our sadness, our grief - it can be all-consuming sometimes. Loss and suffering reach every person in various ways and with a range of intensities. Do you remember that painful feeling and you thought you couldn’t survive it? That moment when you thought that you couldn’t stand the hurt one moment more? As we grow up we learn strategies to avoid that kind of pain. Many times we work on creating a shield, or we try to avoid caring, or perhaps even try to hurt others to avoid being a target of suffering. Some approaches work better than others, but I suggest that there is a benefit...
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The Benefits of a Smile Gallery on Your Dental Website
WEO Account Manager, Justin, discusses the main reasons why a Smile Gallery are a must-have for any dental website.
Posted on 8/25/2016 by Justin Admin
Adding a Smile Gallery to your website might seem like a lot of work initially but the benefits make the effort worth it. The Smile Gallery is an excellent opportunity to showcase your work. You say you're the best dentist in town - now show it! Nothing will back up your claims faster than actual photos of work you've performed. Those pictures are almost as valuable as patient recommendations when others are looking at the work you've done and making a decision on a provider. In addition, adding photos over time can have a SEO benefit. New content is noted when search engines are...
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Mondays With Mark : Friendship
Posted on 8/22/2016 by Mark Hutchinson, Partner at WEO Media
Friendship is a mysterious thing in and of itself. Sometimes it seems that the magic we find in friendship become twisted by selfish expectations about others and the way things ought to be. Even at a very young age, friendship takes on many dimensions and presents us with all sorts of challenges. I really appreciate the quotes from our authors today. No matter what form it takes or what duration or depth, we should be eternally grateful for the friendship we have found, and do find. Likewise we should realize that even the little things we do for friendship sake, whether or not they are...
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All Posts

Affordable Care Act (ACA)? : What's Next?
9/30/2016
Mondays With Mark : Adventure
9/26/2016
How to Choose a Dental Marketing Company
9/22/2016
Mondays With Mark
9/20/2016
How to write a successful dental blog
9/13/2016
Mondays With Mark
9/5/2016
How Important Are Facebook Page Likes?
8/30/2016
Mondays With Mark : Grief
8/29/2016
The Benefits of a Smile Gallery on Your Dental Website
8/25/2016
Mondays With Mark : Friendship
8/22/2016
4 Keys to a Powerful Dental Practice Home Page
8/18/2016
Mondays With Mark : Feeling At Peace
8/15/2016
Mondays With Mark : Healing as a Process
8/8/2016
Mondays With Mark : A Calm Mind
8/1/2016
Marketing Acronyms You Need to Know
7/28/2016
Mondays With Mark : Gratitude
7/25/2016
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
7/19/2016
Mondays With Mark : State of Mind
7/18/2016
Video: What is NAP?
7/12/2016
Mondays With Mark : Attracting the Positive
7/11/2016
What can I do to help my SEO?
6/29/2016
Mondays With Mark : Be Well
6/27/2016
How to create engaging Facebook video posts
6/21/2016
Mondays With Mark : Having Patience
6/20/2016
Mondays With Mark : Do Stuff
6/13/2016
Mondays With Mark : Vision and Action
6/6/2016
How to ask for patient testimonials
6/1/2016
Mondays With Mark : Forgiveness
5/31/2016
Mondays With Mark : Discipline
5/23/2016
Mondays With Mark : Expectations
5/16/2016
Organic Search Listings Above The Local Block
5/16/2016
Local Search - The basics for your dental practice
5/13/2016
Mondays With Mark: Never Too Old
5/11/2016
Mondays With Mark: Finding Your Potential
5/2/2016
Facebook Newsfeed Algorithm - How to get seen
4/26/2016
Mondays With Mark : What Will You Choose?
4/25/2016
The Messy Art of Marketing Success
4/21/2016
Facebook for Business - How to Guide
4/19/2016
Mondays With Mark : Be Present
4/18/2016
WEO Media and Dental Products Report
4/13/2016
Mondays With Mark: Persistence & Determination
4/11/2016
Is Facebook is going to launch a local search service?
4/6/2016
Mondays With Mark: Just Be Yourself
4/4/2016
Facebook Video Ads — Are they a good option for your practice?
3/30/2016
What You Need to Know about Online Reviews for Your Practice
3/8/2016
Google Search Engine Results Page Changes - What it means to you
3/1/2016
Facebook Newsfeed — Reactions — What does this mean for your practice?
2/24/2016
What Every Dentist Needs to Know About SEO
2/10/2016
Facebook Ads — Implement the Call Now button for great ad results!
2/1/2016
How blogging can help boost your search engine rankings.
1/28/2016
Top 3 Search Engine Rules Every Dentist Should Follow
1/19/2016
Social Media for Dentists - What should you post?
1/6/2016
Increase Your Facebook Visibility
12/28/2015
Google+ Should your practice have a business page?
12/14/2015
Wednesdays With Willie
10/14/2015
Google, You Tube, and Alphabet - what's going on?
9/8/2015
Wednesdays With Willie - 748
8/12/2015
Modern SEO and the Three Ring Circus
8/7/2015
The Lion, the Dentist, and the Masses
7/30/2015
Responsive vs. Dedicated Websites : The Big Question
5/1/2015
Upcoming Webinar - Major Google Change on April 21
4/20/2015
Common Social Media Myths
3/19/2015
Proud to Be a Certified Google Partner
3/10/2015
New Services at WEO Media!
2/28/2015
Coming Soon - Online Learning Series!
1/25/2015
SEO: Three Things You Should Consider
1/10/2015
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
12/10/2014
Facebook Tips for Your Dental Practice
11/14/2014
Google+ Becoming Important for SEO
10/13/2014
Is Your Email HIPAA Compliant?
1/24/2014
How Was Your Marketing in 2013?
12/15/2013


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