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Dental Microsites for Increased Lead Generation

What is a microsite?

Microsites are supplemental websites to a primary website. They are an excellent tool for improving Search Engine Optimization (SEO) results which generate more new patient leads for your practice.

Microsites can add detailed, in-depth information about specific subjects valuable to the visitor's experience. For instance, a microsite might give expanded information about your practice's specialty (cosmetic dentistry, implants, etc) or a new technology or service that you offer.

Microsites generally have their own domain name which include targeted keywords. This helps influence search engine ranking results.

Why should you use microsites?

Most practices have one website regardless of how many services and locations they may have. This makes sense from a marketing and communications perspective, but is not very effective for search engine optimization (SEO). An individual website can only be effectively optimized for a limited amount of terms. The more terms you want your website to rank for, the more this becomes a problem.

Search engine algorithms used by Google, Yahoo, Bing and others are very complicated and have hundreds of variables. These algorithms are very good at figuring out what a website is about, and what individual webpages are about. In general, the more targeted the content and code on a website, the better it will rank. Websites with broad content routinely perform poorly for targeted searches. Our firm has analyzed hundreds of websites for SEO performance. We frequently see underperforming websites for this very reason.

By using microsites you can be much more targeted for topics, services, names, and geographies in the website code and content. This approach can make a significant difference in online lead generation.

Contact us today to learn how we can help your practice increase online lead generation.

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