Other Dental Marketing Services

WEO Media offers our clients a wide range of marketing services.

Click the topics below to learn more about additional services we offer:
Premium SEO (Search Engine Optimization)
WEO Media has the ability to incorporate a wide range of on-page and off-page Search Engine Optimization (SEO) services to significantly increase the amount of traffic to your website.

On-page Optimization Techniques

On-page optimization focuses on what can be done on the dentist's website to increase its search engine ranking. This involves optimizing major factors including:
•  Website code (title tag, meta tags, image tags, code structure, etc)
•  Website content (key word density, key word location, etc)
•  Website structure (navigation structure, dynamic site map, etc)

Off-page Optimization Techniques

Off-page optimization covers a wide variety of items necessary to increase the importance of the website in the eyes of search engines. These activites include items such as:
•  Social Media integration
•  Build incoming links using white hat techniques
•  Directory listings
•  Blogs, online press releases, and a number of other techniques and strategies.

WEO Media will send you a monthly report which outlines the activities we've preformed for the month, how your website is ranking for the various search terms, the corresponding search volume, appointment requests from the website, and website traffic data such as visitors, page views, etc.

In addition, we implement custom phone numbers so we can track how many phone calls came from your website. All this information is included in your monthly report.

Pay-Per-Click (PPC) Campaign Management
Pay-Per-Click (PPC) campaigns (aka Search Engine Marketing / SEM, or paid search). These campaigns can be very helpful for generating new patient leads in a short amount of time. While the cost to acquire a new patient can be slightly higher long term than SEO services, PPC can still produce a great ROI (return on investment).

Important factors to consider for PPC campaigns include:
•  Determine where to advertise (Google, Yahoo, Bing, Facebook, etc)
•  Proper key word research
•  Maximize the ad quality score
•  Set an appropriate daily / monthly budget
•  Produce well written, and key word optimized ads
•  Creating landing pages for the ads that properly correspond to the key words from the ads
•  Test different techniques and messaging to improve results over time

Pay-per-Click campaigns are even more effective when combined with Premium SEO Services.

If you would like to learn more about how WEO Media can develop a powerful online marketing strategy for your dental practice, please contact us today.

Email based newsletters for patients
WEO Media makes staying in front of your dental patients easy. Staying in touch with current patients is one of the most effective ways to keep them. In fact, marketing studies have shown that staying in front of your clients (patients) every 3 to 4 weeks is an optimum frequency to stimulate appointments and referrals.

Consider these facts and benefits:
•  Increases patient loyalty by educating them on dentistry
•  Generates new patient referrals
•  Reminds patients to make appointments
•  Run promotional offers to increase appointments
•  Between 25% - 35% of your patients will typically open and read your eNewsletter every month
•  View your eNewsletter performance metrics on your WEO Media online reporting dashboard

Maximum impact. Minimal time.
Our team produces custom dental eNewsletters by incorporating your branding, using professional authors to write interesting articles, and allowing you to edit content, images, and insert offers as desired. Results can be easily tracked in our reporting system.

Online Surveys
WEO Media offers dental practices an effective, easy to use tool for gathering patient thoughts and feedback. The online survey tool allows you to create customized questions in an electronic survey, and then have it emailed to your patients. Their responses are summarized in a report for you to review when you're ready. The process is quick for you to implement, and simple for them to answer and respond.

You can expect to see a major increase in survey response with online surveys when compared to mailed surveys. On average, our clients see a 10X improvement in response rate! And it saves money since there is no printing and postage to worry about.

By using this tool you will be able to better understand patient satisfaction, gather feedback on possible new products and services, monitor your performance over time, and identify areas to improve.

This service can be combined with our Reputation Management service to maximize impact to your dental practice by posting positive patient responses online.

Please contact us today for more information.

Online Patient Forms
If your patients are filling out paper forms, then your office staff is spending time manually entering the information into your office management software. This amounts to lost productivity for them. It also creates the opportunity to make errors when transcribing patient information.

WEO Media has the ability to take any patient form and create a simple to use, secure online version that is easier for your patients to use. The form data can be securely transferred to the dental office, and in some cases directly into the office management software.

Online Patient Form Examples

General and Cosmetic Dentist Sample Forms
Patient Information
Medical History
Dental History

Pediatric Dental Sample Forms
Patient Information - PED
Medical History - PED

Increased productivity, lower costs, more accurate data, and streamlined patient experience are all real tangible benefits to using this service.

We can implement online forms for a variety of purposes including:
  • Patient registration form
  • Medical history form
  • Dental history form
  • HIPPA form
  • Financial policy form
  • Appointment request form
  • ...and just about anything else you can think of.
Please contact us today for more information.

Direct Mail Campaigns
Did you know the average dentist office has hundreds of new people moving into their service area each month? This is great news for dentists that leverage direct mail campaigns focused on this new mover demographic.

WEO Media can design a custom direct mail campaign for your dental practice. Factors which affect cost include:
•  Size of the mail piece
•  Quantity of mail pieces sent each month
•  Frequency of mailings

Contact us today for more information.

Online Reputation Management

Online Reputation Management & Generating Patient Reviews

WEO Media offers a unique and powerful service called Online Reputation Management.
This service focuses on driving patient reviews to the most important online review sites for dentists: Google+, Yelp, Facebook, and Healthgrades. By generating positive reviews on these review sites patients are more likely to choose your dental practice when looking for a new dentist. Our powerful software platform allows you to embed your reviews from these sites directly into your website for enhanced online reputation.

Online Reputation Monitoring

One of the more frustrating aspects of running a business is when people post negative comments about you online. However, what's even worse is when you don't know about the negative post(s). By utilizing our Online Reputation Monitoring service you'll be notified in the event negative reviews are posted about your practice. This way you can respond and properly deal with any negative comments about you or your practice.

Consider these benefits:

•  Embed reviews from Google+, Yelp, Facebook, and Healthgrades directly into your website. See example below for reviews about WEO Media embedded in this website.
•  Improves your online reputation & helps decrease importance of negative reviews
•  Improves SEO performance for your website
•  Generates more traffic to your website
•  Quickly and easily monitor reviews about your practice across the internet

This is an amazing service that no dental practice should go without!

Please contact us today for more a FREE demo and consultation to discuss your online reputation.

Phone: (888) 246-6906
Email: info@weomedia.com

Logo Design Services

Graphic Design (Collateral, Business Card)
Every office should have professional looking collateral. This is necessary to present and promote a professional image to your patients, and prospective patients. Our design team will incorporate your logo, colors, and other relevant items in order to create high quality collateral materials for your practice.

Online Bill Pay & Credit Card Processing
WEO Media has partnered with an online credit card processing company that will save your practice money on credit and debit card transactions in your office and through online bill pay on your website!

Our partner is committed to offering the highest level of payment processing services to all WEO Media clients including low rates and transaction fees, direct level relationship / customer service and promotional benefits to WEO Media clients.

Key Benefits and Advantages:

•  Low rates and transaction fees
•  No setup fees
•  Direct relationship and customer service
•  Latest technology to process credit/debit card payments for POS terminals, software and gateways
•  Integrate with most of your existing credit card terminals/software/gateways
•  Other added value services such as check services and branded gift cards
•  Retail and ecommerce credit/debit card processing

For more information about this program please contact us today.
Email: info@weomedia.com
Phone: (888) 246-6906

Contact us today to speak with one of our Practice Acceleration Consultants!
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WEO Media
5331 SW Macadam Ave, Suite 216
Portland, OR 97239

Sales: (888) 246-6906
Support: (888) 788-4670

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