Dental Marketing Blog

The team at WEO Media is constantly searching for the latest information to help our clients and understand best practices in an ever-changing digital marketing age. Each month we publish a dental marketing newsletter with articles designed to help you succeed in marketing your practice for patient growth. Have a dental marketing question? Email us at and we might include your question in a future blog post!

How to write a successful dental blog
Posted on 9/13/2016 by Wendy Hensley, Marketing Manager
You've heard us talk about the benefits of blogging (SEO, patient education, social media implications, etc.) in many posts before but perhaps the task seems a bit overwhelming to you right now. Here are a few tips to keep in mind that can help you write successful posts. Learn how blogs impact your SEO. Be Yourself. The biggest key to writing a successful blog is to be personable. Write as if you're talking one-on-one with a potential patient. Don't be stiff and generic like a newspaper article. Blogs were created to be more interactive and informal so it's a great chance for you to...

Mondays With Mark
Posted on 9/5/2016 by Mark Hutchinson, Partner at WEO Media
As the summer is ending and autumn is beginning I was reflecting on those big transitions that we resist or embrace. On the one hand, the ending of something we are familiar with and accustomed to can be quite difficult and sometimes painful. It seems natural to not want a good thing to end. Ironically, it can happen that we don’t want a bad thing to end just because we are used to it and are uncertain about what will come next. On the other hand, the beginning of something new brings excitement, hope, opportunity, and often, some amount of trepidation. The back-to-school...

How Important Are Facebook Page Likes?
In the online world, being liked is an indicator of success. You have a page, people like it, you're successful. Or you make a post, people like it, you're successful. Right?
Posted on 8/30/2016 by Wendy Hensley, Marketing Manager
With recent updates by Facebook to their newsfeed algorithm and the decrease of business page content showing up in users' newsfeeds, it's harder than ever to get your content out to your users and use those likes as an indicator of success or failure. When the like button was introduced in 2009, it was the tool Facebook used to determine what users wanted to see more of in their newsfeed. Remember when you simply had to increase your likes to get more engagement? Facebook took the data from the likes and then showed users relevant information based on what they liked. For example, if a...

Mondays With Mark : Grief
Posted on 8/29/2016 by Mark Hutchinson, Partner at WEO Media
Our sadness, our grief - it can be all-consuming sometimes. Loss and suffering reach every person in various ways and with a range of intensities. Do you remember that painful feeling and you thought you couldn’t survive it? That moment when you thought that you couldn’t stand the hurt one moment more? As we grow up we learn strategies to avoid that kind of pain. Many times we work on creating a shield, or we try to avoid caring, or perhaps even try to hurt others to avoid being a target of suffering. Some approaches work better than others, but I suggest that there is a benefit...

The Benefits of a Smile Gallery on Your Dental Website
WEO Account Manager, Justin, discusses the main reasons why a Smile Gallery are a must-have for any dental website.
Posted on 8/25/2016 by Justin Admin
Adding a Smile Gallery to your website might seem like a lot of work initially but the benefits make the effort worth it. The Smile Gallery is an excellent opportunity to showcase your work. You say you're the best dentist in town - now show it! Nothing will back up your claims faster than actual photos of work you've performed. Those pictures are almost as valuable as patient recommendations when others are looking at the work you've done and making a decision on a provider. In addition, adding photos over time can have a SEO benefit. New content is noted when search engines are...

Mondays With Mark : Friendship
Posted on 8/22/2016 by Mark Hutchinson, Partner at WEO Media
Friendship is a mysterious thing in and of itself. Sometimes it seems that the magic we find in friendship become twisted by selfish expectations about others and the way things ought to be. Even at a very young age, friendship takes on many dimensions and presents us with all sorts of challenges. I really appreciate the quotes from our authors today. No matter what form it takes or what duration or depth, we should be eternally grateful for the friendship we have found, and do find. Likewise we should realize that even the little things we do for friendship sake, whether or not they are...

4 Keys to a Powerful Dental Practice Home Page
Posted on 8/18/2016 by Wendy Hensley, Marketing Manager
Anyone can put up a website these days but putting up a powerful website that's geared toward patient conversion isn't easy. It takes skill and time. In this article we've highlighted a few things to keep in mind while building your site to ensure you're maximizing your efforts. 1: Contact Information What's the primary thing you want people to do after getting to your site? You want them to call or come into your office, right? In order for them to do that, they need your contact information and it's always in your best interest to provide that information as quickly and easily as...

Mondays With Mark : Feeling At Peace
Posted on 8/15/2016 by Mark Hutchinson, Partner at WEO Media
Do you like the sandy beach better than the snowy mountains? Do wide-open spaces give you a peaceful feeling or do you feel most at home while hiking through the canyons? Although humans excel at creating structures and order within our environments we have always lived in the natural world and will always be connected to it in both obvious and mysterious ways. In the last week I’ve been having conversations about which specific natural places are special to me personally and why. It is an interesting line of thinking. Is it those natural settings that remind us of something or is...

Mondays With Mark : Healing as a Process
Posted on 8/8/2016 by Mark Hutchinson, Partner at WEO Media
Is there anyone that is free from all injury or suffering? I don’t think so. In our relative world it is of paramount importance to recognize that healing is something we all need at all times. Injury, pain, and suffering come in many forms and so it isn’t much of a stretch to think that healing itself must also come in many forms. There is a tendency, in our modern society, to treat healing like a commodity to be acquired or like a service at a drive-thru fast food restaurant. The idea seems to be that “hurt now” equals “get fixed up” and then do the...

Mondays With Mark : A Calm Mind
Posted on 8/1/2016 by Mark Hutchinson, Partner at WEO Media
The authors today, both ancient and modern, point to the value of a calm mind. The point that Publilius makes is that everyone can feel calm when the environment is calm. The implied second sentence is that not everyone can keep steady (calm) when the sea is chaotic. What he is also pointing to is that there is a different type of calm that some people possess versus the calm that everyone has when things are calm around them. Let’s call that special calm – intentional calm. Do you know anyone that seems to have the ability to make themselves be calm even when the situation is...

All Posts

How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?

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