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Speakers For Your Events

Dental Marketing Speakers for Your Events
WEO Media has a team of experts who are adept at explaining the complexites of online marketing, websites, social media, search engine optimization (SEO), pay-per-click (PPC), video marketing, referral marketing, online reputation management, marketing plan development, and other related topics.

Our primary speaker, Ian McNickle, MBA (a Partner at WEO Media), has spoken at numerous events across the country. Ian has a BS in Mechanical Engineering, an MBA, and years of experience as a marketing consultant and entrepreneur. This broad background gives him a unique ability to explain these topics in an easy to understand manner that audiences can grasp, and enjoy. We frequently hear from event attendees that they were surprised how much they enjoyed the presentation, understood the material, and could immediately apply lessons learned to improve their practice marketing.
>> Download Ian's speaker packet here: Ian McNickle Speaker Packet

Typical Course Outlines

"The Bottom Line: High Impact Dental Marketing and Measuring ROI"
This course will explain the critical components required for creating a comprehensive dental marketing program. You will learn which items to include, how they work, how they are measured, and how to implement them. Topics normally include website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, referral marketing, online reputation management, and developing an overall marketing strategy.

"Social Media and the Modern Dental Practice"
This course will explore the world of social media. Attendees will learn about numerous social media platforms and channels including Facebook, You Tube, Google+, Pinterest, Twitter, Linked In, and more. Attendees will learn how each channel works, how a dental practice can leverage each channel, implantation strategies, and measuring results.

"Online Marketing Workshop: SEO and PPC – How to Drive New Patient Growth"
This course will break down the complexities of SEO (search engine optimization), and PPC (pay-per-click) marketing. Attendees will learn the "real story" about SEO. This topic is widely misunderstood and very few lecturers in the dental industry truly understand how it works at a fundamental level. With his engineering and business background Ian is uniquely qualified to explain the technical aspects of how SEO and PPC work, how to implement them, and how to measure their results. SEO and PPC techniques taught in this course are based on the collective learning and measured data from hundreds of client dental websites.

"Online Reputation Management: Getting Good Reviews and Dealing with Bad Reviews"
One of the most annoying aspects of running a dental practice is dealing with negative online reviews. In this course we'll explore how the major review sites work, what you can and cannot do about reviews, and how to proactively build an outstanding online reputation. The course will cover the most important review sites such as Google+, Yelp, Health Grades, and others. In addition, social media as it pertains to online reputation will be covered in this highly informative course.

"Video Marketing and You Tube"
One of the most powerful trends in online marketing today is the rapid adoption of video into websites and social media platforms. Videos allow practices to improve their website conversion and SEO rankings, as well as generate significant engagement with their social media channels. When applied properly videos can greatly improve the results practices enjoy from their marketing efforts.

Speaking Details

•  Speaking sessions include evening events, half-day seminars, and full-day seminar workshops.
•  Speaking topics can be customized to the specific interests of the audience.
•  Please inquire about honorarium rates for your event.

If your study club, society, or association would like to learn more, please contact Ian directly.

He can be reached at, or by calling (888) 246-6906.

>> Download Ian's speaker packet here: Ian McNickle Speaker Packet
Speaking Testimonials

"Our members really enjoyed your marketing lecture. It was very informative and well done. Everyone was engaged, and left with lots of valuable marketing tips and strategies. Thanks Ian!"

- Dr. Andrew M. Alpert
Triple Win Study Club - Miami, FL

"Thank you for an awesome presentation at our annual Hawaiian Dental Forum in Kauai, on February 13, 2015. Your keynote presentation, Dental Websites, SEO and Social Media, was timely and on target to inform our attendees of all 'need to know' aspects of dental marketing. The positive feedback we received was overwhelming. We look forward to having you back in the future."

- Dr Drew F. Spencer
Dental Seminars & Symposia, L.L.C. - Hawaiian Dental Forum

"Great Job Ian! Thank you for speaking at our study club and providing our members with valuable information on dental marketing, websites, SEO and social media. Your presentation was a wealth of knowledge and engaging. Our members really enjoyed it!"

- Dr. Constantin Farah
Comprehensive Dental Excellence Forum Study Club - Canton, Ohio

"Ian, thanks for helping us out on short notice. Our attendance was higher than expected due to your interesting and timely topic. We received a lot of great feedback from our members and look forward to having you speak to our study club again next year. Great job!"

- Dr. Fred Hammond & Dr. Larry Addleson
San Diego Advanced Study Club - San Diego, CA

"I frequently speak at dental conferences and study clubs all over the country, and often get to see other speakers. I've shared the stage with Ian on a number of occasions, and I've always been impressed by his knowledge of online marketing. He has a unique ability to clearly explain technical issues like SEO, and creative topics like social media in such a way that attendees can really grasp the details. He always brings new information and research to his presentations which I really appreciate. Every dentist should attend one of Ian's seminars!"

- Dr. Lorne Lavine
Speaker, Author, Consultant, Periodontist

"Ian, we really appreciated you visiting our study club and lecturing about the key aspects of dental marketing. Our members really enjoyed your presentation, and the feedback was very positive. There were some great takeaways in there. Thanks."

- Dr. Christopher Choi
Inland Empire OMFS Study Club - Rancho Cucamonga, CA

"Hi Ian, I wanted to thank you again for your informative and interesting presentation. It exceeded our expectations. I hope we will utilize all the information and become a powerhouse of the media! Thanks again."

- Jennifer Metzger - Study Club Coordinator
Central Florida Occlusal Study Club - Dr Michael Langan
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