Executive Team

Ian McNickle, MBA

Ian McNickle, MBA

Co-Founder & Partner - Sales, Marketing, Consulting, Business Development

Ian leads WEO Media's sales, marketing, consulting, and business development teams. He brings over 20 years combined experience in technology, business development, sales, marketing, and operations.

Ian is widely considered a dental industry Key Opinion Leader for dental marketing and practice growth, and was named a 2019 Top CE Leader by Dentistry Today. He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and CE events. For more information please visit our Event Speaker page.

Ian writes articles on a wide range of marketing and growth related topics for publications such as Dental Products Report, Dental Economics, The Progressive Dentist, and many others. He has also been interviewed for numerous podcasts including Dentaltown by Howard Farran.

Earlier in his career Ian spent a combined 10 years working for high-tech companies Siltronic and Xerox. While at Siltronic he was awarded the prestigious Presidential Award for Outstanding Achievement. Eventually Ian left Xerox to co-found (with Cory) a very successful regional business and marketing consulting firm. After dozens of successful consulting engagements Ian left consulting to co-found WEO Media.

Ian has a BS in Mechanical Engineering from Washington State University where he was also a graduate of the University Honors Program. In addition, he received an MBA from the University of Washington.

Cory Roletto, MBA

Cory Roletto, MBA

Co-Founder & Partner - Operations, Client Services, Finance, HR

Cory leads the operations team at WEO Media. He brings over 20 years combined experience in technology, business consulting, marketing, and operations.

Cory began his career at Intel Corp where he served as a key member of the competitive marketing team. Cory received 12 awards of the divisional level or higher while at Intel and many of Cory's engineering and marketing innovations are still used at Intel today. After 10 years at Intel Cory left the company to co-found (with Ian) a very successful regional business and marketing consulting firm. After dozens of successful consulting engagements Cory left the consulting world to co-found WEO Media.

Cory has a BS in Chemical Engineering and an MBA from the University of Washington.

Mark Hutchinson

Mark Hutchinson

Co-Founder & Partner - Software & Technology Development

Mark is the chief architect of all software and technology development, and manages the technical staff. He brings over 25 years experience in the high-tech industry with companies such as Microsoft, Intel, and Intersolv (Merant/Serena).

Mark created the Media Management software platform that WEO Media uses to provide outstanding marketing services to our clients. This sophisticated platform contains over 1 Million lines of code, and gives WEO Media a unique advantage in the dental marketing space. Mark co-founded WEO Media with Ian and Cory.

Mark has a BS in Computer Science from Oregon State University. He has also completed graduate work in Computational Finance from the Oregon Graduate Institute.

Technology Advisory Board

Lou Shuman, DMD, CAGS

Lou Shuman, DMD, CAGS

Chairman of the Technology Advisory Board

Dr. Lou Shuman serves as a leading authority in the dental industry with leading manufacturers. He is a member of the Key Opinion Leader Board at DENTSPLY GAC, a member of the DENTSPLY Technology Committee and a personal executive consultant for Dentsply GAC, Kavo Kerr Group(KKG), DEXIS, i-CAT, Implant Direct, Pelton Crane, Propel Orthodontics, HR for Health, ZQuiet, and WEO Media. He is the Chairman of the WEO Media Technology Advisory Board and a member of the Clinical Advisory Boards and Editorial Boards at Dentistry Today, Dental Products Report, Dental Practice Report, The Progressive Dentist, Seattle Sleep Education LLC, Orthodontic Practice US, The Progressive Orthodontist, as well as the Managing Editor of Dental Sleep Practice Journal. He is the only dentist who has been selected both as a Top CE Leader in Dentistry and a Leader in Dental Consulting by Dentistry Today magazine.

Dr. Shuman is recognized as an outstanding speaker and educator and has lectured extensively throughout the United States, Canada, Europe, and Japan, including every major meeting in the US. His programs include topics on Social Media, Clear Aligner Orthodontics, Sleep Apnea, and Traditional and New World Marketing. He has been selected for twelve years in a row as One of the Top CE Leaders in Dentistry in Dentistry Today magazine. As a guest lecturer at Dr. Gordon Christensen's Annual Meeting he was cited as one of the most influential dentists in the country today.

The Team

Senior Software Engineer
Little known fact: "I'm developing a cure to procrastination. I'm still waiting for the solution to come to mind."

SEO Manager
Little known fact: "I'm ambidextrous."

Online Reputation Specialist
Favorite Quote: "There is only one thing I hate more than lying: Skim milk. Which is water that is lying about being milk" - Ron Swanson

Account Manager
Little known fact: "I still haven't decided what I want to be when I grow up."

Support Specialist
Little known fact: "I am part of a small percentage of people that gets altitude sickness when I sky dive."

SEO Manager
Little known fact: "I have an 80/90s video game themed tattoo sleeve."

Support Specialist

Lead Videographer & Video Editor
Little known fact: "As an avid hiker and bike rider, I enjoy the outdoors of the Pacific Northwest. Music is my other passion.

David D.
Favorite Quote: "I can't believe it! Reading and writing actually paid off! -Matt Groening

David P.
SEO Specialist
Little known fact: "I am a D&D Role-player and video gamer."

Support Specialist
Little Known Fact: "I have a 180 bowling average and my personal best is 263."

Sr. Development Ops
Little known fact: "I am really 6'8". I just don't like to look down on everyone, so I make myself look 5'1". Also, I can trace my lineage back to the real MacBeth. He wasn't so bad. Shakespeare exaggerates."

SEO Manager
Favorite Quote: "Bears. Beats. Battlestar Galactica." - Jim Halpert (as Dwight Schrute)

Senior SEO Manager
Little known fact: "I am not right handed."

Jr. Graphic Designer
Little known fact: "I still believe that there are ghosts in my closet and I trust my blanket to protect me."

SEO Manager
Little known fact: "I've been to 10 different countries and never once paid for a flight!"

Administrative Assistant
Favorite Quote: ""Life is an opportunity, benefit from it. Life is beauty, admire it. Life is bliss, taste it. Life is a dream, realize it. Life is a challenge, meet it. Life is too precious, do not destroy it. Life is life, fight for it." Mother Teresa"

Graphic Designer
Little known fact: "I have not used a mouse in over 10 years. I got my first 3”x4" Wacom tablet circa 2000 and never went back."

Senior Marketing Consultant
Little known fact: "I would rather have a root canal than have my picture taken."

National Sales Director
Little known fact: "I collect rare beach glass. 10 years in and I'm still on the hunt for orange, the most coveted color. Must find orange! Weekends, I ghostwrite online dating profiles; helping people find love is very rewarding. Ostensibly, I market people."

Customer Care Consultant
Little known fact: "Having grown up in an upstate New York town known as Grand Island, or "G.I." for short, I literally am G.I. Joe."

Director of Business Development
Little known fact: "Until just recently I could honestly say I had never played a video game. Then my grandson had to go and blow that record with Plants vs Zombies. Who thinks up this stuff? Now I have bad dreams at night."

Senior Operations Specialist & Team Lead
Little known fact: "I love making photo books!"

SEO Manager & Dev Ops
Little known fact: "I've been a drummer for over 10 years and have been in many terrible, terrible bands."

Senior Graphic Designer & Team Lead
Little known fact: "I am still the kid who doesn't want to come inside after playing outside all day. After all its only "adult dark" outside."

Graphic Designer

Account Manager

Designer/Content Specialist
Little known fact: "Learner, musician, cartoon and illustration enthusiast."

Sr. Graphic Designer
Little known fact: "You would never guess by just looking at me, but I am completely incapable of winking."

Senior Marketing Consultant
Little known fact: "In my next life I dream of being a blues singer."

Senior Software Engineer
Little known fact: "I can juggle."

Senior Operations Coordinator & Team Lead
Little known fact: "While in college, I spent 2 years as a vocal and piano performance major, and I toured with an 8 person choral performance group throughout Oregon, Washington, and California."

Programmer, Software Development
Little known fact: "I have a number of community theatre stage plays to my credit including playing Capt. Von Trap in the "Sound of Music", Rupert Cadell in "Rope", and the modern Major General in "Pirates of Penzance", as well as directing "Crossing Delancey" among others."

Graphic/Content Specialist
Little known fact: "I still have my Super Nintendo from when it first came out and I hook it up to play NBA JAM every once in a while."

Senior Marketing Consultant
Little known fact: "I perform magic for children's birthday parties and for special community events. My magician name is 'The Great Bartini'. With my passion for tennis, I have been running a 'Free' tennis camp for at-risk youth in the Portland area for over 14 years."

Account Manager
Little known fact: "I am a big Harry Potter fan and reread the entire series a minimum of once a year."

Social Media and Online Reputation Specialist
Little known fact: "I love lore, meta references, and puns."

Senior Marketing Consultant
Little known fact: "I was the only girl on my Jr. high and Sr. high school soccer teams, went to Germany representing the USA with my German Woman’s club team and have played soccer in 15 different countries!"

Marketing & Business Development Manager
Little known fact: "My passion is my horses and in particular mustangs. I have five horses and love to ride whenever possible!"
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