WEO Media
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Travis Russell on The Benefits of Targeted MailersApril, 2025 EP. 014
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Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.  Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.  Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic.  Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.  Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments.  Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.  Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |
Print and mail advertising is not obsolete and can still provide a high return on investment. Direct mail has a better percentage of return than any other marketing source. People look forward to receiving mail and spend about 20 minutes reading it. Direct mail creates a personal connection and ties emotion to the advertising. It works best when combined with digital marketing. Graphic design is essential for effective direct mail campaigns. The budget for a direct mail campaign can vary depending on the size and targeting, but a typical budget for 5,000 mailers is around $2,000. Targeted mailers may have a higher return but come at a slightly higher cost. In this conversation, Joseph and Travis discuss the effectiveness of direct mail marketing for dental practices. Travis, who has 18 years of experience in direct mail marketing for dentists, shares his insights and strategies. They discuss the importance of targeting the right audience, creating compelling designs, and tracking the effectiveness of direct mail campaigns. They also touch on the integration of digital marketing with direct mail, such as retargeting through social media. Overall, they emphasize the value of direct mail in building brand recognition and generating new patients for dental practices.