Marketing Matters with Ken Jorgenson

WEO Media

Presents

Marketing Matters with Ken Jorgenson
October 2025 - Episode 21

Posted on 11/3/2025 by WEO Media

In this conversation, Joseph and Ken Jorgenson delve into the complexities of healthcare real estate, emphasizing the unique challenges healthcare providers face when negotiating leases. Ken shares insights from his extensive experience in the field, highlighting the importance of specialized knowledge in navigating lease terms and conditions. The discussion also touches on the financial implications of poor lease negotiations and the necessity for healthcare providers to have a solid real estate strategy to ensure practice growth and success. In this conversation, Joseph and Ken Jorgenson discuss the intricacies of lease renewals and the importance of timing in negotiations. They explore the impact of DSOs and group practices on the real estate landscape, emphasizing the need for healthcare providers to understand their options and the long-term effects of their real estate decisions. The discussion also touches on current trends in commercial real estate, including the rise of medical retail spaces and the importance of having a team of advisors to navigate the complexities of the market.

Takeaways

•	Ken shares his background in commercial real estate and its relevance to healthcare.
•	The podcast focuses on helping healthcare providers grow their practices.
•	Ken discusses the unique needs of healthcare real estate compared to general commercial real estate.
•	Healthcare real estate requires specialized knowledge for successful negotiations.
•	Ken highlights the complexities of healthcare build-outs and their costs.
•	Joseph shares personal experiences with lease agreements in healthcare.
•	Ken explains the significance of lease terms and clauses in healthcare real estate.
•	The conversation touches on the financial implications of poor lease negotiations.
•	Ken stresses the need for healthcare providers to have a solid real estate strategy. Start thinking about lease renewal 12-24 months in advance.
•	Options are crucial in negotiations; the more you have, the better.
•	Lease renewals are the most common real estate transactions.
•	Landlords often delay discussions about lease expirations.
•	Evaluating the market helps ensure fair deals.
•	DSOs are changing the landscape of healthcare real estate.
•	Real estate decisions impact not just providers but their families and patients.
•	Construction costs have significantly increased in recent years.
•	Having a team of advisors is essential for making informed decisions.
•	Negotiation can lead to substantial savings for healthcare providers.

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