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Posted on 7/12/2016 by Wendy Hensley, Marketing Manager |
Google scours the internet for instances of your business such as your Google + listing, your website, other business directory listings (Yelp), etc. That information is cataloged and referenced for your business. Check out the video below of our SEO Manager, Evan, as he discusses this in more detail below. VidWEO - What is NAP?Description: NAP is one of the most important concepts for Dental SEO. This VidWEO tells you everything you need to know about your NAP and how it affects your search ranking. The key is that all of the information about your business should be consistent. The NAP (Name, Address, Phone Number) is the term we use for this information. The more consistent your NAP is online, the more confident Google is that you're a viable entity and therefore you're worth sending search traffic to your site. It doesn't stop at name though, punctuation, spelling, and abbreviation are all key as well. Everything needs to match exactly. For instance, if you capitalize something in one place, it needs to be capitalized in all places - Happy Smiles vs Happy smiles. If you say NW Elm Street in one location it can't be NW Elm St. in another location. If this is a project you'd like to tackle for your practice, we suggest starting with some of the more well known sites such as Google+, Facebook, and Yelp. Make sure those three entities are consistent then tackle the other places your listing appears until they are all exactly matching. When you sign up for an enhanced or premium SEO package with WEO Media, we do the leg work to make sure all of this information is consistent. It can be a laborious process because this information can reside on so many different entities and each one will need to be contacted to update your listings. But the reward of updating your listing and getting your NAP consistent will outweigh the time invested by bringing you new site traffic and new patients! |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing. Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make. Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic. Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website. Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments. Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades. Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |