The Benefits of a Smile Gallery on Your Dental Website
WEO Account Manager, Justin, discusses the main reasons why a Smile Gallery are a must-have for any dental website.
Posted on 8/25/2016 by Justin Admin
Adding a Smile Gallery to your website might seem like a lot of work initially but the benefits make the effort worth it.
The Smile Gallery is an excellent opportunity to showcase your work. You say you're the best dentist in town - now show it! Nothing will back up your claims faster than actual photos of work you've performed. Those pictures are almost as valuable as patient recommendations when others are looking at the work you've done and making a decision on a provider.
In addition, adding photos over time can have a SEO benefit. New content is noted when search engines are combing through websites and sites with fresher and more relevant content are often ranked higher than others whose content is a bit stale. Keeping that information fresh and continuously adding to your smile gallery is one small way you can help your SEO team.
Finally, many studies have shown that having more real images (not stock images) on your site can boost your conversion rates. That means you're more likely to get a phone call or an email requesting an appointment after someone has viewed your site. Increased conversion rates are what we're always driving towards in marketing because it means the money invested into your marketing is paying you back in the long run.
A Smile Gallery is an essential part of a robust and powerful website. If you're looking to have an impact on your SEO, increase your conversion rates, and backup your claims as the best dentist in town, think seriously about using the Smile Gallery to do this for you.
If you're not sure how to incorporate a Smile Gallery into your site or need a photographer to help you get the perfect shots, we can help! Contact us today to schedule a free website consultation or discuss your particular needs.
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