Photography For Your Dental Website - Stock vs. Unique
Posted on 9/6/2021 by Kate Stone |
 When it comes to your dental website, images are worth more than just 1000 words: pictures are vital in helping to showcase not only the services you provide but who you are and what kind of treatment patients can expect when they come into your office - all in a single glance. Between custom photos and stock images, what’s the best kind of picture to feature on your website?
Keep reading to find out the answer! You could also simply watch our VidWEO below about stock vs unique photograpghy, check out our other videos that cover important dental marketing topics, or give us a call if you have questions and we'll help you through this process.
Custom Photography
First and foremost, custom photos add to your credibility. When people see real people visually telling a real story, they will assume you're probably also telling the truth about other things. This builds trust in your brand, and asserts an additional confidence in your product or service. The uniqueness of custom photos also adds to the page's SEO value, making it more likely that your search engine of choice (which is likely Google), will reward you with a higher ranking. Finally, custom photos provide more of an accurate representation of who you are. When you communicate in this beautiful message, expectations are more likely to be met.
Unfortunately, not everyone has a professional photographer at their beck and call, and professional photographers come with their own set of complications. Finding the right photographer can be difficult, especially when you're not sure where to start. Coordinating time for a photo shoot can become tricky when you, your fellow doctors, and your staff members lead busy lives - and then you still have to pay for the photos.
You might think, "But what if I take the photos myself?" If you have a good camera and know a thing or two about photography, go for it! Just make sure you review those pictures with a critical eye afterwards.
Stock Photography
That brings us to the other option: stock photography. You may ask yourself, "Why would I want to have cheesy pictures of people I don't know all over my beautiful new website?" Well, you don't. But if you have to do it, you should try to do it right.
Some people think stock photos are cheesy, tacky, and fake. The stock photo you choose may have also been used by another company for a product you might not want to be associated with. For example, is that girl smiling because she had her teeth cleaned or is it because she's experiencing instant relief from a healthy application of Preparation H? We don't know what she's been doing because she's the same girl in both ads.
It's not all bad for stock photos. There's still some good things, too. So, when should you use stock photos? If you don't have access to your own custom photos, or if you want many options of high quality photos to choose from, stock photos might be for you. When you use stock photos with WEO, you get unlimited use of thousands of professional quality photos and you don't have to worry about licensing, paying a third party, or selecting the right photos, because we can do that for you.
The Best Choice
Between stock photos and custom photography, which is the better option for your website? The clear winner is custom photos. If you're interested in setting up your own photoshoot or making a video to showcase your practice, you should consider scheduling a complimentary marketing analysis with one of our Senior Marketing Consultants.
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