Get Patients on Day One:
The Ultimate De Novo Dental Practice Marketing Guide

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WEO Media De Novo Playbook


The Complete Timeline-Driven Strategy That Fills Your Schedule From Opening Day


The Most Expensive Mistake New Dentists Make


Industry data shows that delayed marketing can reduce production by 20–30%, potentially costing tens of thousands of dollars during a practice’s critical first year.

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The Problem:


•  You've invested $500,000+ in your dream practice
•  Critical issue: How do you get patients through the door from day one?
•  Most new dentists focus on equipment and office design but leave marketing as an afterthought
•  Result: Months of empty chairs and mounting stress

The Reality:


•  Research shows around 71% of potential dental patients research dentists online before making their first appointment.
•  Studies estimate that dental practices lose up to 20% of potential income when marketing is delayed or follow-up is lacking.
•  Dental offices that implement structured follow-up campaigns or nurture systems see patient acquisition rates improve by 18-47%, compared to those that do not.
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What You'll Get in This Comprehensive Guide


•  Exact action steps for 12+ months before opening
•  Never guess what to do next
•  Proven sequence that builds momentum
•  How to invest your marketing budget for maximum ROI
•  Fastest, most-effective patient acquisition strategies
•  Channel-specific investment recommendations
•  Website development and optimization
•  Dental SEO strategies for startup practices
•  PPC advertising that actually converts
•  Social media marketing that engages and builds community
•  Community outreach strategies
•  Offline marketing that builds trust
•  Partnership development
•  Grand opening maximization
•  How to get 25+ five-star reviews in first 90 days
•  Completely legal and ethical methods
•  Review generation & automation
•  Meaningful review velocity vs quantity
•  Track what's working
•  Eliminate underperforming channels
•  How to scale most profitable strategies
•  ROI measurement frameworks


WEO Media De Novo Marketing Timeline Infographic displaying steps for 12, 9, 6, 3, 2, 1 months before opening, and opening day


Why WEO Media Created This Guide


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Our Experience:


•  2000+ dental practices launched successfully
•  Proven pattern: structured pre-opening marketing timeline = consistent outperformance
•  Multi award-winning dental marketing agency with over 15 years experience

The WEO Media Advantage:


•  Access to everything we've learned about de novo marketing success
•  Comprehensive service portfolio
•  Transparent reporting and ROI tracking
•  Dedicated account management
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Get the Playbook





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Ready to launch your practice with confidence? Our team of dental marketing experts is standing by to help you implement these strategies and ensure your grand opening is a massive success!

Bottom Line: Every month you delay marketing costs you thousands in lost production. This guide ensures you're booked solid from day one.

Get the Playbook
Quotation marks

"The balance I’ve found to be most effective is to have our in-house team focus on referral marketing and social media content, and outsourcing all other digital marketing (website, SEO, PPC, online review generation software, etc.) to WEO Media."
Ian McNickle, MBA - Co-founder and CEO, ICON Dental Partners

Social Proof & Testimonials



Quotation marks

"Having worked extensively with WEO media both with website design overhauls and SEO/PPC programs, I recommend them with no reservation. They communicate effectively, work to be sure you get what you want, and give input as to what they know makes web traffic effective."
Greg Kammeyer, DDS, MS

Quotation marks

"We have used other dental marketing and SEO companies in the past but were not pleased with the results. When we found out about WEO Media we decided to give them a try. In the first 6 months our website traffic, rankings, and phone calls have increased significantly every month. We are thrilled with the results. They are easy to work with, and review our SEO results with us every month. Overall we are very pleased with their efforts to help our practice grow."
Fady Ebid, DMD

Quotation marks

"WEO Media has had a significant impact on our day-to-day practice by actually bringing quality-driven patients that are looking for solutions."
Dr. Halles of Bay Lakes Complex Dentistry

Trust Indicators


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Company Credentials:


•  Trusted by 2000+ dental practices nationwide
•  Award-winning dental marketing agency
•  Direct contact: 888-246-6906
•  100% Privacy Guaranteed - No spam, just valuable insights

Results & Performance:


•  Proven track record with de novo practices
•  Transparent reporting and analytics
•  Industry-leading conversion rates
•  Comprehensive service portfolio
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WEO Media De Novo Playbook
Copyright © 2023-2025 WEO Media and WEO Media - Dental Marketing (Touchpoint Communications LLC). All rights reserved.  Sitemap
De Novo Dental Marketing Guide | Fill Your Schedule From Day One | WEO Media
Launch your new dental practice fully booked. Get WEO Media’s complete de novo marketing playbook with month-by-month timelines, budget guidance, digital strategy, and proven tactics to attract patients from day one.
WEO Media, 125 SW 171st Ave, Beaverton, OR 97006 : 888-246-6906 : weomedia.com : 12/5/2025