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Impact of Effective DSO Marketing

Gain the Benefits of Effective DSO Marketing

DSOs can benefit greatly from a focused marketing strategy that includes website optimization, social media marketing, paid search engine optimization, and email marketing. By leveraging these digital strategies, DSOs can attract more patients, retain current patients, and improve their overall branding, which impacts the bottom line of your company's performance.
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Increased Patient Acquisition

With the right marketing strategy, DSOs can attract more patients to their practices. By using dental marketing agencies and optimizing their website and social media profiles, DSOs can create a compelling online presence that stands out from the competition. By using targeted ads and search engine optimization techniques, DSOs can reach potential patients who are actively looking for dental services in their area.
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Better Patient Retention

Once a patient has visited a DSO practice, it's important to keep them coming back. Through email marketing campaigns and targeted social media content, DSOs can stay top-of-mind with their patients and keep them engaged with the practice. This can lead to better patient retention and ultimately, more revenue for the DSO.
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More Effective Branding

With multiple dental offices under one brand, DSOs need to have a consistent and recognizable brand identity. By using a consistent logo, color scheme, and messaging across all marketing channels, DSOs can create a strong and memorable brand. This can help attract new patients and build trust with current patients.
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Gain Insight into Revenue

Part of an effective business strategy is understanding where your revenue can be optimized. By working with an agency that offers multiple digital and traditional marketing strategies catering to the dental industry, it is easier to evaluate the impact your marketing dollars are having on the revenue of your practices.

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We get results

Case Study | General Dentist, Washington State

Increase in website traffic.
Increase in phone calls.
Website conversion rate.
Patient acquisition cost.

New patients per month from SEO & PPC.

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Strategies for DSO Marketing

Many of our digital marketing services are tailored to the unique needs of DSOs. We will recommend a combination of the following efforts to offer you best-in-class results in lead generation.

Website Optimization

We have a selection of "quick launch" semi-custom website designs available, as well as fully customized websites that are optimized for search engines and designed to convert visitors into patients. Our websites are mobile-friendly, easy to navigate, and include compelling content that highlights the unique benefits of each practice in your DSO family.

Social Media Marketing

We help DSOs create and manage social media profiles on platforms like Facebook, Instagram, and Twitter. We use targeted ads and engaging content to reach potential patients and keep current patients engaged with the practice. We offer video creation to augment your social community building and ad-focused strategies.

Search Engine Optimization

We use proven SEO techniques to improve the search engine rankings of DSO websites. By targeting specific keywords and optimizing on-page content, we help DSOs appear higher in search results and attract more traffic to their websites.

Google & Social Advertising

We have years of data and experience in honing your advertising campaigns to improve quality scores, click through rates, and impressions. The digital advertising landscape is highly competitive, and having experience in the dental industry can be the difference between a successful campaign and a failed one. Our years of experience have allowed us to glean valuable insights into what works and what doesn't in terms of creating effective ad campaigns and ranking our dental clients organically on Google.

High Value Service Marketing

Optimize your new patient acquisition and lead flow with our just-released product, Patient Pipeline. Our team will work with you to develop social ads that flow into a custom built CRM for you to quickly evaluate and schedule. This product is available for practices that are focused on promoting high value procedures such as dental implants
or braces/aligner treatments.

Schedule a demo today to learn more about how you can boost your new patient flow in 30 days!

Learn More About Patient Pipeline

How WEO Media Can Help

At WEO Media, we have years of experience helping DSOs grow their practices through digital marketing. We work closely with a dedicated team at each DSO to create a customized marketing strategy that meets their unique needs and goals. We offer transparent pricing, regular reporting, and ongoing support to ensure that our clients get the best possible results from their marketing investment.

Frequently Asked Questions

What is DSO Marketing?
DSO dental marketing refers to the marketing strategies and techniques used by a dental support organization to attract and retain patients across all of its dental practices.

Why is DSO Marketing important?
DSO marketing is important because it allows DSOs to leverage their collective resources and create a more effective and efficient marketing strategy. By centralizing marketing efforts across multiple locations and using data-driven techniques, DSOs can attract more patients, retain current patients, and improve their overall branding.

How can DSO Marketing benefit my group of dental practices?
DSO marketing can benefit your dental practice group by helping you attract more patients, retain current patients, and improve your overall branding. By using digital marketing strategies like website optimization, social media marketing, search engine optimization, and email marketing, you your dental office can reach more potential patients and stay top-of-mind with current patients.

Why WEO?

WEO Media specializes in digital marketing for DSOs, which means we understand the unique challenges and opportunities that come with marketing multiple dental practices under one brand. We work closely with each dental or specialty practice within your DSO to create a customized marketing strategy that meets their unique needs and goals. We also offer transparent pricing, regular reporting, and ongoing support to ensure that our clients get the best possible results from their marketing investment.

Contact us today to learn more about how we can help your DSO attract more patients and grow your practices through digital marketing.
WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support 888-788-4670

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WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 / 888-788-4670 / / 5/26/2023 / Key Phrases: Dental Marketing /