ADA Accessibility Information


WEO Media

SEO Directories for Dentists

One of the first things a local SEO professional will talk about is directories. I want to quickly cover what they are, how they work, and why you need them, but first…

A Little Directory History

If you go back, way back, to the 80s, dentists will remember when the ADA said it was finally appropriate to do marketing. More specifically they permitted dentists to place a single AD in the Yellow Pages. This was highly effective, mostly because there was no other way to find a dentist at the time. It was like printing money. A single $25 listing would generate all the business a dentist would ever need. Fast forward to:

The Early Days of Internet Marketing

When people were signing up in droves for AOL, if you could get a listing in DMOZ, it was similar to placing an AD in the Yellow Pages. Once in DMOZ you would show up on every search engine. It was the only place online where this type of data was aggregated.

Data Aggregators

Back in the days of DMOZ, data aggregators were offline curators of mailing and telemarketing lists. For about $100 you could get a confirmed list of 1000 businesses or people who you could market to. Since then they have moved to the internet and found more and more ways to gather, curate, and distribute this data.
Nowadays, data aggregators are integral to the directory world. They provide the foundation of data that all directories start from. There are a lot of directory management services out there, and they all connect with the four major data aggregators (Factual, Foursquare, Infogroup & Localeze) to get your data out there.

How to Get Your Data Out There

The usual process is you submit your data to a service (your agency usually does this) who then pushes it to the four major data aggregators. These aggregators will collect this data over the course of a month. This data is then processed over the next month and made part of their primary database. The primary database is then accessed by directories periodically, as often as a month or as infrequent as a year depending on what the directory pays for access. All this to say it can take a 60 to 90 days just to get your data out there.


Let’s get to the actual directories, where prospective patients can find you. Directories are online websites with lists of businesses that people can search. There is a whole ecosystem of directories and naturally Google is at the top. This is followed by Yelp, Bing, Yahoo, and for doctors & medical professionals you have Healthgrades.

graphic of multiple SEO directories

Directory Tiers

There are a few levels of directories:
•  Google, Yelp, Bing & Yahoo
•  Semi-Relevant Specialty Directories –
•  Healthgrades, 1800Dentist, etc.
•  Hyper Local Directories –
•  Usually tied to local newspapers, radio or TV Stations.
•  Spam Directories –
•  Some folk tryin to make a buck.

Top Tier Directories

The top tier of directories actively update their data and tend to be as much a source for data as a directories. They command so much attention from the market that businesses will actively update their information directly on the directory’s platform. They can also act like an aggregator with APIs to query their data.

Specialty Directories

These companies focus on a specific business vertical to make themselves more relevant to searches about the vertical they support. Do a search for a doctor and you might see their Healthgrades profile in the search. Have a Healthgrades profile? Link it to your website and it will be more relevant for the types of search your profile shows up in.

Hyperlocal Directories

This is a real grab-bag of websites that might be relevant for your city. If you see one of them coming up in searches for businesses in your city, it might be worthwhile to sign up.

Google is a Directory

They’re the most-searched search engine. Go, sign up for Google My Business, do all the things they ask. They require you verify that you own the listing and they will be most confident in the data you provide manually. If you do nothing else online, do this.


Oh yeah, reviews are good too. Check out our video on our Online Review Generation service.

This is a lot of things.

We get it. There is a lot to this directory thing. Some things are easy, some are hard, and your time is better spent on production. If you want all the things, but you don’t want to spend all the time, give WEO Media a call today. Directory optimization is a standard part of our Premium SEO Services. Our SEO experts didn’t research this article, they lived it, and if you want that kind of expertise WEO Media is for you.

WEO Media Dental Marketing

Let's Talk.

Ready to get serious about driving traffic to your site?

WEO Media - Dental Marketing
125 S. 1st Ave
P.O. Box 249 Hillsboro, OR 97123

Call today 888-788-4670
Support (888) 788-4670

Read our reviews on Google Follow us and read reviews on Facebook Learn about us on Linked In Watch informative videos on our Youtube channel Follow us on Instagram Follow us on Twitter

Book one of our Marketing Consultants to speak at your event.

icon speaker
Tell us about your event

Subscribe to Our Newsletter

Copyright © 2011-2024 WEO Media. All rights reserved.  Sitemap
SEO Directories for Dentists | Dental Marketing | WEO Media
Dental SEO professionals often talk about directories. This web page will quickly cover what they are, how they work, and why you need them.
WEO Media, 125 S. 1st Ave, P.O. Box 249, Hillsboro, OR 97123 + 888-788-4670 + + 6/24/2024 + Page Keywords: Dental SEO +

The Future of Dental Marketing
Exploring the Importance of Ethical SEO Practices
Setting Clear Goals for Your Dental Practice: The Key to Successful Marketing
Dental Marketing Strategies for 2023
What's going on with SEO in 2022?
Photography For Your Dental Website - Stock vs. Unique
Optimize your Content for SEO
The Power of Backlinks for SEO
Developing Your Brand
Troubleshooting Google my Business
Google Mobile First Initiative
Strategies & Tools for Re-Opening Your Practice
TRANSFORM Your Website Visitors into NEW Patients
Dental Marketing - Trefoil™ Content Theft & Letting The Competition Defeat Themselves
When to Redesign your Dental Website
2 Things Your Dental Office Should Do on Facebook Now That the Newsfeed Has Changed
Why Google Maps is more important to your dental marketing than Google+
5 Benefits to a Healthgrades Premium Profile
How to Use Facebook Video Banners to Attract New Patients
What is a "secure" website and does your practice need one?
Major Google Plus Update
Dental Branding - 5 Essential Website Design Elements
Dental Branding - Colors Have Meaning
Dental Branding - The Power of a Photo
Dental Branding in a Nutshell - Why is it Important?
Mondays With Mark : Great Struggle
Mondays With Mark : Doing Good
Mondays With Mark : Give Thanks
Facebook Live Video and your dental practice
Mondays With Mark : Change
Mondays With Mark : On A Tuesday
Mondays With Mark : The Function of Fear
New Google Mobile Search Index
Mondays With Mark : Finding Your Imagination
64 Social Media Topics for Your Practice
Mondays With Mark : Generosity
Affordable Care Act (ACA)? : What's Next?
Mondays With Mark : Adventure
How to Choose a Dental Marketing Company
Mondays With Mark | Where Do You Stand?
How to write a successful dental blog
Mondays With Mark
How Important Are Facebook Page Likes?
Mondays With Mark : Grief
The Benefits of a Smile Gallery on Your Dental Website
Mondays With Mark : Friendship
4 Keys to a Powerful Dental Practice Home Page
Mondays With Mark : Feeling At Peace
Mondays With Mark : Healing as a Process
Mondays With Mark : A Calm Mind
Marketing Acronyms You Need to Know
Mondays With Mark : Gratitude
WordPress Websites - 9 Reasons Why You Shouldn't Create A WordPress Website
Mondays With Mark : State of Mind
Video: What is NAP?
Mondays With Mark : Attracting the Positive
What can I do to help my SEO?
Mondays With Mark : Be Well
How to create engaging Facebook video posts
Mondays With Mark : Having Patience
Mondays With Mark : Do Stuff
Mondays With Mark : Vision and Action
How to ask for patient testimonials
Mondays With Mark : Forgiveness
Mondays With Mark : Discipline
Mondays With Mark : Expectations
Organic Search Listings Above The Local Block
Local Search - The basics for your dental practice
Mondays With Mark: Never Too Old
Mondays With Mark: Finding Your Potential
Facebook Newsfeed Algorithm - How to get seen
Mondays With Mark : What Will You Choose?
The Messy Art of Marketing Success
Facebook for Business - How to Guide
Mondays With Mark : Be Present
WEO Media and Dental Products Report
Mondays With Mark: Persistence & Determination
Is Facebook is going to launch a local search service?
Mondays With Mark: Just Be Yourself
Facebook Video Ads — Are they a good option for your practice?
What You Need to Know about Online Reviews for Your Practice
Google Search Engine Results Page Changes - What it means to you
Facebook Newsfeed — Reactions — What does this mean for your practice?
What Every Dentist Needs to Know About SEO
Facebook Ads — Implement the Call Now button for great ad results!
How blogging can help boost your search engine rankings.
Top 3 Search Engine Rules Every Dentist Should Follow
Social Media for Dentists - What should you post?
Increase Your Facebook Visibility
Google+ Should your practice have a business page?
Wednesdays With Willie
Google, You Tube, and Alphabet - what's going on?
Wednesdays With Willie - 748
Modern SEO and the Three Ring Circus
The Lion, the Dentist, and the Masses
Responsive vs. Dedicated Websites : The Big Question
Upcoming Webinar - Major Google Change on April 21
Common Social Media Myths
Proud to Be a Certified Google Partner
New Services at WEO Media!
Coming Soon - Online Learning Series!
SEO: Three Things You Should Consider
EdgeRank and Facebook Reviews: How Do Facebook Reviews Impact You?
Facebook Tips for Your Dental Practice
Google+ Becoming Important for SEO
Is Your Email HIPAA Compliant?
How Was Your Marketing in 2013?
Optimize your Content for SEO