Dental PPC (Pay-Per-Click)
If you find yourself with fewer patients and more open appointment times, your dental practice may benefit from an online marketing technique known as Pay Per Click, or PPC. Along with top-notch SEO and a professional, user-friendly website, PPC can drastically increase the number of people that visit your site and your practice.
What Is PPC?
Every time you conduct a Google search you are exposed to PPC. Pay per click ads typically pop up at the top of search engine results pages (SERPS), before your actual search results. For this reason, they are one of the most effective tools if you want to drive more traffic to your dental website.
Google’s search display format now makes PPC ads look very similar to organic results. In fact, many users may not even notice it is a paid ad. So how does it work?
As you can probably guess, PPC campaigns are contracted directly through Google. The effectiveness of your PPC ads depends on how much you are willing to invest. If you purchase ten PPC ads per month, your site remains at the top of the SERP until the link is clicked ten times. Dentists that purchase more ads remain at the top of the list longer, resulting in better online visibility.
These days, Google is a near-ubiquitous influence, with roughly 90% of consumers turning to the site to find local businesses. For this reason, PPC advertising has been proven to work time and again, especially for dentists. Why? Unlike other business owners, most dentists understand their target demographic, average patient value, and in turn, the close rates they need to make a marketing campaign profitable.
Because most people in need of a new dentist now turn to Google for help, PPC is a strategic form of advertising and a no-brainer. A successful campaign can help generate new patient leads and produce a very attractive, very tangible return on investment (ROI), especially in the short term. As an award-winning dental marketing firm four years running, WEO Media can ensure your PPC ads produce optimal results!
Dental Specific Campaigns Built by Google Ads Certified PPC Strategists
When you use our PPC services, you gain access to our Google ads certified PPC strategists that understand the nuanced ins and outs of a successful campaign. Our team will carefully review and address the important factors of effective PPC ads to maximize their influence on prospective patients. Often times, we test different techniques to improve your results over time.
It begins with determining which search engines we should target for advertisements. The most common sites include Google, Bing, Facebook, Yahoo, and Yelp. Next, we research which keywords to use, whether they be specialty driven or local. Targeting the right keywords is fundamental for effective SEO, PPC, and website design.
An effective PPC ad has a click-enticing title. Your ad titles are actually one of the first things Google users notice, which is why it should showcase the unique advantages of choosing your practice. The body of your ad should also contain content that matches your ad title.
Your customized campaign is mainly dictated by your daily and monthly advertising budget, which we can help set based on market data. Once we determine how many ads you need, our team will produce well-written, keyword-centric ads with maximized quality scores. We then create specific landing pages for your website that parallel the language of each unique PPC ad.
Creating a specific landing page for your PPC ad is paramount. In most cases, your basic homepage will not include the targeted keywords or services being advertised, which can result in a high bounce rate. A potential patient may only be clicking the ad to address an individual need. If their needs are not met by the specific landing page, they are likely to schedule an appointment with one of your competitors.
Why Do I Need PPC for my Practice?
If you would like to experience the same practice growth as our other clients, pay per click marketing is a necessity. With so much competition on the internet, PPC is a quick and simple way to boost your online visibility, and stand out from the crowd. While the long-term cost may be slightly higher than a SEO campaign by itself, the combination of the two produces ideal results, taking your patient acquisition rate to new heights. With the right management, PPC can even reduce your cost per acquisition.
There are also certain keywords and procedures that are more competitive than others, usually because they produce immense value for doctors. PPC allows you to rank for high-margin procedures like dental implants, Invisalign, and emergency dentistry to name a few. Even doctors with a small budget can attract more patients in need of high-value treatments, often with just a few ads a month.
Mobile Searches and PPC
People using mobile devices see Google Ads and PPC that looks even more like organic search results. Because smart phones are now more universal, mobile optimization has become a top concern for many business owners, and for good reason! According to a recent study, about 40% of mobile searches are conducted by users looking for local businesses. This figure is likely to grow in the coming years.
Why Choose WEO Media for Your PPC
WEO Media is a 4x winner of the Cellerant Best of Class Technology Award. As a result, we have become the dental industry’s leading provider of marketing services. With years of experience, our team understands your needs as a dentist, and applies this understanding to your individualized marketing campaign. Much like our premium SEO and website design, our PPC strategies produce unmatched results.
It is relatively easy to get more visitors to your website using PPC. What sets us apart from the rest is our conversion rate. We utilize and incorporate certain design elements, coding, and SEO techniques on our sites proven to convert more visitors into actual patients. A higher conversion rate results in a better ROI for you, leading to a more prosperous practice!
Extra capital can also be reinvested into your office, allowing you to provide even better care to your patients. A superior level of care leads to happier patients that leave glowing online reviews, which in turn, brings more people to your office. This cycle of success and prosperity may be easier to achieve than you think, especially when you work with us!
What Will My Actual Cost Be?
The actual cost of PPC varies from business to business, depending on how much each doctor is willing to spend. At WEO Media, we charge a flat fee until a certain threshold is met. After a certain number of PPC ads, we implement a management fee, which we cap at 15%. If you are familiar with conventional PPC management agreements, then you know 15% is significantly lower than most agencies. Some agencies charge more than 40% of the total budget to manage PPCs!
If you would like to learn more about the actual cost, you can contact us for a complementary quote. We pride ourselves on our transparency with clients, which is also why we can prove when a PPC is successful or failing.
How Will I Know If My Campaign Is Effective?
As with other marketing tactics, poorly executed PPC produces lackluster results. Your advertising is only as strong as your PPC management. Tracking and testing your campaign typically provides proof our advertising techniques are working!
These days, there are many agencies and dental marketing “experts” that make claims and promises they can’t prove. We provide detailed monthly reports that include impressions, clicks, conversions, phone calls, click-through-rate, and average cost-per-click. In essence, our reports help highlight whether or not PPC is working for your practice, and its effect on your budget.
Because we are a larger agency, your SEO and PPC have dedicated teams that consistently monitor these campaigns. When necessary, our team will also update your campaign to improve efficiency, all while maintaining the best possible ROI. In other words, we will take the necessary steps to ensure a successful PPC campaign for your practice.
Social Media Advertising
As a full-service dental marketing agency, we can also manage social media advertising if you so choose. For instance, Facebook and Instagram both offer paid advertising options for local businesses. In some ways, these ads can produce results that rival a strong PPC campaign.
Paid ads on Facebook and Instagram allow us to target very specific demographics, which can be particularly helpful for dental specialists. Much like your practice Facebook page, these ads can be used to generate new patient leads and draw more traffic to your website.
Get Your Free Quote Today!
If you would like to kickstart a successful PPC campaign, or utilize other effective advertising methods, WEO Media can help! Contact us today for a free quote and complimentary consultation!