Publications
Publications
WEO Media is excited to be part of a column in Dental Products Report along with Dr. Lou Shuman. Click on the titles to read the articles.
May 2019 - How to effectively market your multi-location dental group
Whether your practice has a couple of locations or is a burgeoning DSO, a sound approach to marketing is key to attracting new patients and continuing to grow.
> Read article
January 2019 - The rise of Instagram for your dental practice
How a few simple strategies can make your office stand out on this social media platform.
> Read article
September 2018 - Introducing the 2018 Cellerant ‘Best of Class’ technology award winners
Showcasing this year's winning products and the impact they're making on the industry.
> Read article
March 2018 - Which is better: SEO or PPC?
Dr. Lou Shuman and Ian McNickle, MBA, discuss the ins and outs of optimizing your online marketing results.
> Read article
June 2017 - The power of website lead conversion
How generating web traffic - and successfully converting that traffic into new patient leads - can have huge benefits for your practice.
> Read article
March 2017 - The top 5 dental marketing scams
If it sounds too good to be true, it probably is - so beware these common marketing scams.
> Read article
January 2017 - Mobile websites and the dental practice
The internet has gone mobile and it's critical that your dental practice does also.
> Read article
October 2016 - Getting real about social media marketing
Want to know the formula for effective social media marketing?
> Read article
September 2016 - The power of website lead conversion
Facebook has made some changes to business pages, which could mean changes for your dental practice's social media marketing strategy.
> Read article
August 2016 - How to use Facebook to successfully market your dental practice
Facebook can be a valuable marketing tool for dental practices you know how to make the best of it.
> Read article
July 2016 - How videos improve online marketing response
Incorporating videos into your dental practice’s website, social media and online presence can bring big returns.
> Read article
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