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Posted on 12/10/2014 by Rosalea Admin |
If you have a business, whether you have an online presence or not, you will likely have reviews written about you. That likelihood increases for healthcare providers such as dentists. How do you manage that online reputation, and why does it matter that you do? Online users trust reviews and recommendations more than they trust advertising, so having positive reviews written about you does matter. Facebook recently added a star-rating system that gives patients a way to review their experience with you, and according to Facebook, star ratings make your business eligible to appear in the newsfeed. Just like Google has a complex algorithm to determine how websites rank for a search result, Facebook also has an algorithm that determines where your post will end up in the newsfeed, if at all. Their algorithm is called EdgeRank, and it determines which stories appear in each user's newsfeed. By having star ratings, and encouraging interaction on your Facebook page with your patients, you are more likely to actually show up in their newsfeed as an engaging business page. Similar to any other review that you receive, whether on Yelp, Google, or Angie's List, you'll want to immediately reply to any positive or negative review. Setting Up Review Notifications If you decide to keep the star rating feature on (you do have an option to turn it off in your admin settings), turn on notifications within your page settings so you can reply to reviews in a timely manner. 1. Go to 'settings' in your Admin dashboard. 2. Select 'Get a notification each time there is activity on your Page or an important Page update.' 3. Make sure that all notifications are turned on under 'Edit your notification settings.' 4. Select whether you additionally want an email sent to you each time there is activity on your page. Contributing information from: Social Media Examiner Click an icon below to share our blog. Back to Blog Home |
Marketing Services for Dentists & Dental SpecialistsAs leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing. Dental WebsitesYour dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make. Dental SEOWhen your business is at the top of Google’s search results, you should see a significant increase in website traffic. Dental PPCPay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website. Patient PipelineOptimize marketing efforts, increase practice revenue, and get higher returns on your investments. Reputation ManagementDrive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades. Social MediaWe will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.
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Why Choose WEO?Not your Average Dental Marketing AgencyWEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online. Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget. |