Top 3 Search Engine Rules Every Dentist Should Follow

Posted on 1/19/2016 by Wendy Hensley, Marketing Manager

WEO Blog SEO Top 3 Engines image graphic

Search Engine Optimization (SEO) is a highly misunderstood maze and the rules are constantly changing. Although getting ranked number one can be quite the task, there are a few best practice items every office should do for their website. Doing these small things won't necessarily get your site listed #1, but it will improve your existing ranking.

1 — Content is king

Having relevant, timely, and fresh content is key when it comes to Google search. Keep in mind Google wants to provide the most relevant, fresh, and accurate content to the searcher so the more in line with that your site is, the more often it will be found by searchers. Over time, focusing on unique pages with custom content about your services and fresh blog posts about dentistry topics will help with your rankings.

2 — Use and complete meta tags

Google maps content according to it’s priority on your site. If your headlines, specifically H1 tags, read "Seattle Dentist", Google assumes that content is a priority for you. In addition, using the head, title, and keyword tags on each one of your site pages will reinforce the same message.

3 — Create social media profiles and use them

Using and pointing people back to your website from social media channels reads as site traffic to your site. Search engines see increased site traffic as one way to score reliability. So, increase site traffic equals a higher search engine ranking.

Although getting to the top spot on search engines is much more involved process, doing these things can help you have an organic increase in your rankings.

For more advanced help, contact your WEO practice acceleration consultant. Our SEO managers work hard to understand the complicated world of search engine optimization so you don't have to!

(888) 246-6906
info@weomedia.com

We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.

+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.

Schedule a consultation that works for you

Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.