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Mondays With Mark : Expectations


Posted on 5/16/2016 by Rosalea Peters, WEO Media Staff
"High expectations are the key to everything."
Sam Walton

"I'm not in this world to live up to your expectations and you're not in this world to live up to mine."
Bruce Lee


Mondays with Mark - a child reaching up to a mark on a chalkboard The wisdom of the ages as it relates to the idea of expectations appears to be contradictory. On the one hand many of the wise have told us that having expectations leads us to a life of disappointment and suffering. The other camp espouses the idea that all greatness comes from having expectations.

So which is it?

As is so often the case, the devil is in the details. The key (I think) lies within the assignments of who is the “holder” of the expectation and who is the “target” of the expectation. You may hold an expectation of yourself or you may hold an expectation for another. Other’s may have expectations of you or of themselves.

Sam Walton grew up on a farm in Oklahoma where they couldn’t make enough money to sustain their family. We now know that he went on to build WalMart, the single largest private employer in the US with over 2.3 million people in their ranks. Sam’s advice is that expectations are the key. Not just to creating something, but to everything.

We can also think about the context of Bruce Lee’s comment. He attained a super-hero like greatness, because of his own expectations of himself, not because of what others expected from him.

Yes, having big expectations of yourself seems to be a very important part of how we become our best selves, but the less visible part is probably just as important. All expectations, especially those we hold for other people, need to be tempered with compassion and acceptance. Failure is a necessary component of achieving high goals and when failures occur on the way to those expectations we cannot let it derail our desire to reset and continue to try again.

Aim high for yourself and support all of those around who come along with you!

Have a great week!

-Mark



Mondays With Mark is a weekly inspirational post from WEO Media partner and co-owner, Mark Hutchinson. At WEO Media, we're more than your average marketing agency - and we want to inspire our staff and followers to reach their highest potential. To learn more about us, visit our website at weomedia.com.

Marketing Services for Dentists & Dental Specialists


As leaders in our industry, we here at WEO Media can help you and your team navigate the intricate complexities surrounding today's dental marketing.


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Dental Websites


Your dental website is the first impression your potential patients have of your practice, make sure that impression is the one you want to make.

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Dental SEO


When your business is at the top of Google’s search results, you should see a significant increase in website traffic.

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Dental PPC


Pay per click ads typically pop up at the top of search engine results pages and are an effective tool if you want to drive more traffic to your website.


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Patient Pipeline


Optimize marketing efforts, increase practice revenue, and get higher returns on your investments.

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Reputation Management


Drive patient reviews to the most important online review sites for dentists: Google, Facebook, and Healthgrades.

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Social Media


We will work with you to implement strategies designed to grow your followers, and ultimately grow your practice.



Along with the basics, we also offer a wide-variety of additional marketing services. Some of these services include:
• 

Credit Card Processing:

We have partnered with an online credit card processing company to help your patients pay through your website. Our partnership also helps you save money with lower rates and transaction fees.
• 

Dental Practice Photography:

As we mentioned in a previous section, custom photography can help potential patients feel connected to your practice before their first appointment. If you need an experienced photographer to update your online photos, our team is here to help!
• 

Direct Mail Campaigns:

Believe it or not, direct mail campaigns are still a powerful promotional tool, especially for people that have just moved to your area. If you want to target this demographic, we can design a custom campaign tailored to your office and brand.
• 

Email Based Newsletter for Patients:

An electronic newsletter is one of the best ways to stay in touch with your current patients. We want to avoid the old adage, “out of sight, out of mind.” Staying visible with a newsletter can lead to more scheduled appointments and better patient loyalty.
• 

Email Hosting:

We offer email hosting to ensure your business email matches your website domain. A matching domain and email address is much more professional that using Yahoo, Gmail, or Hotmail.
• 

Facebook Ads:

Due to Facebook’s popularity, paid ads can be a fruitful way to generate new patients leads. Facebook ads are also unique in that they allow us to target your key demographic (with laser focus) based on age, gender, geographic location, relationship status, “likes,” education, job title, and other aspects.
• 

Logo, Design, and Branding Services:

Your logo and brand may be more important than you think. Talk with our design team to learn more about your possible options, whether you need a new logo or want to update an existing one.
• 

Online Bill Pay:

Much like our credit card processing, online bill pay makes it easier for your patients to pay for their treatments, especially if they need a payment program. We use the latest software and security measures to ensure a seamless billing process.
• 

Patient Forms (Fillable PDF):

A fillable PDF makes it easier for your patient to complete their paperwork before their first visit. This reduces your set-up time, allowing you to see more patients throughout the day.
• 

Patient Forms (Secure Online):

Secure online forms cut paperwork out altogether, meaning your staff will not have to waste time transferring the data to your computer system. It is also a more environmentally-friendly option, a nice selling point for patients that want to keep it green!
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We Provide Real Results

WEO Media helps dentists in Portland, OR acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.




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Why Choose WEO?


Not your Average Dental Marketing Agency


WEO Media specializes in dental marketing for dentists across the country, offering a comprehensive suite of services tailored specifically for you.


We have helped dental practices across the country enhance their online presence, attract new patients, and increase patient retention. We understand the unique challenges and opportunities within the dental industry. Our expertise in SEO, website design, and content marketing ensures that your practice is easily found online.

Ensure your practice remains competitive in an ever-evolving landscape, our commitment to innovation means your marketing efforts will always be cutting-edge.


At WEO we take the time to understand your practice's specific goals and tailor our marketing strategies to meet your needs. Whether you need a new website, social media management, reputation management, or pay-per-click advertising, WEO Media provides customized solutions that fit your needs and budget.
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