Event Speaker

Cory Roletto, MBA

WEO Media and dentist looking over results on an ipad



Transform Your Dental Practice with Proven Marketing Expertise from Industry Innovator and Thought Leader, Cory Roletto



Driving dental practice growth through innovative digital marketing strategies, data-driven insights, and award-winning expertise


Cory Roletto co-founded WEO Media in 2009 and has helped thousands of dental practices implement successful online growth strategies. He is the driving force for innovation and the practice ROI focus at WEO Media. Cory builds and trains the very work teams that deliver award winning results as an expert in online marketing strategy, lead conversion, and practice growth.

Cory is lecturing across the United States at Dental Conferences, Study Clubs, Dental Societies, Symposiums, and Webinars covering various topics related to online marketing. His straightforward approach breaks down complex marketing strategies into easy-to-understand concepts.

Cory Roletto received a BS in Chemical Engineering and his MBA from The University of Washington where he played Division 1 baseball. Prior to co-founding WEO Media, Cory spent 10 years at Intel as an engineer and lead executive over their competitive marketing team. He is an active member of the community, currently serving as Vice President of the NW Kidney Kids board. He loves to BBQ with friends and family and has numerous local and regional home brewing awards. Cory continues to play baseball to this day as part of the NWIBL.

WEO Media is the only four-time winner of the Best of Class Technology Award for websites and online marketing as presented at the annual ADA Conference each year. WEO Media is also one of the few marketing companies to be a certified Agency for Google, Facebook, and Healthgrades in the dental industry.


Unique Perspective


Cory Roletto brings a unique perspective to dental marketing, combining his engineering background and analytical mindset with deep expertise in digital marketing. This combination allows him to develop data-driven strategies that directly impact patient acquisition and practice growth. As a leader in dental marketing innovation, Cory's approach simplifies the complexities of digital marketing, allowing practices to focus on what matters most: patient care and growth.

"Excellent lecture. Very concise and easy to understand for a subject that can get overwhelming."
- Dr. Luis Martinez
"Cory gave a great presentation on dental marketing. I appreciated his knowledge on the subject and interaction with the group. Thanks Cory!"
- Dr. Ben Thomas
"Very informative, in touch with the demands of the industry."
- Heather Jones, DDS

Petaluma Highlights



PRESENTATION INFORMATION
DENTAL MARKETING & PRACTICE GROWTH



ADVANCED DIGITAL MARKETING STRATEGIES


FOR EXCEPTIONAL NEW PATIENT ATTRACTION


Overview
This course explores industry changes in online digital marketing with rapidly evolving best practices in dentistry. You will learn how to create your own comprehensive marketing strategy and be able to hold your marketing vendors accountable for greater returns on your investment. You will see complex strategies converted into easy-to-understand concepts you can use to eliminate the mysteries surrounding digital marketing. From websites and SEO to social media and accessibility, Cory will clear the water in today’s digital sea of information.

Objectives
•  Understand the essentials of digital marketing for consistent new patient growth.
•  Explore key demographics required to target procedural based dentistry such as dental implants.
•  Learn about the latest marketing trends and best practices including the strategic use of AI to generate marketing content.
•  Capitalize on significant changes at Google that impact your visibility in Search.
•  Simplify complex technologies to understand how to achieve a critical advantage in dentistry.


REPUTATION MANAGEMENT


WITH A DIGITAL-AGE PERSPECTIVE


Overview
Beyond Google reviews, your reputation is inseparably connected to your career in dentistry. And ignoring current technologies now common in reputation management can give competitors an advantage. This course will expand on the latest trends in online reviews from Google and Facebook, to Yelp and Healthgrades and how you can foster, promulgate, and manage your reputation with advanced technology and simple internal systems. Best practices for interacting with online reviewers will be explored in detail.

Objectives
•  Evaluate critical online review factors that influence decision making and inspire trust.
•  Explore current trends in the way people now rely on reviews particularly in healthcare.
•  Identify what factors matter most to online consumers looking for a dentist.
•  Understand professional protocol for responding to online reviews.
•  Learn how reputation management technologies can impact Search Engine Optimization (SEO) and how to maximize those benefits.


Breakaway Practice Growth Through Technology


Overview
Dive into the latest technologies for patient attraction and increasing marketing ROI. Explore topics that include leveraging your website, adopting CRM technology for lead tracking through to close, video content, paid advertising, and social media strategies for optimal results.


Revolutionary Implant Marketing Strategies


Overview
Learn how to attract the specific patients needed to rapidly expand implant production from single practices to multi location DSO's. Learn how to leverage technology to complete your marketing plan and track ROI in new and innovative ways.


Social Media in Today's Fastest Growing Dental Practices


Overview
Explore the latest in social media trends with a deep dive into relative data to better understand how social media must be an essential aspect of dental marketing and how to best utilize various platforms to support your growth with new patient attraction.


AGD Pace logo

WEO Media
Nationally Approved PACE Program Provider for FAGD/MAGD credit.
Approval does not imply acceptance by any regulatory authority or AGD endorsement.
3/1/2022 - 2/28/2026 Provider ID# 38246


"Great presentation on dental marketing trends in Las Vegas 2023."
- Dr. Oscar Marin
"Very knowledgeable! Answers all questions, knows SEO and PPC. Thank you!!"
- Dr. Zachary Soard
"Great presentation in Vegas! I learned a lot about SEO and the importance of videos and gathering reviews!"
- Dr. Robert Shumate



Podcast Appearances


Behind WEO Media: Cory Roletto's Vision for Dental Practice Growth



WEO Media Co-founder Cory Roletto discusses dental marketing for emerging dental groups & DSOs (YouTube)



WEO Media Co-founder Cory Roletto discusses dental marketing for emerging dental groups & DSOs (DentWoo)



Podcast: Group Dentistry Now Show

Listen on DentWoo

Cory Roletto - Generating New Patients through Google (Dental Digest Podcast)



Podcast: Dental Digest
Generating New Patients through Google.

Listen on Amazon



Frequently Asked Questions


Answer:
Cory speaks at a variety of dental industry events, including study clubs, association meetings, leadership summits, and full-day workshops. His presentations are suitable for both combined team audiences and doctor-exclusive sessions.
Answer:
Yes! Cory customizes his presentations based on the audience's specific challenges and goals. He can adjust the focus and content of his topics to align with the needs of your practice or event.
Answer:
Cory specializes in topics like Innovative Growth Strategies, Reputation Management in the Digital Age, Advanced Digital Marketing for Dental Practices, and Building High-Performance Work Teams. His focus is on empowering dental professionals with practical insights for growth and team success.
Answer:
Cory offers flexible formats ranging from 90-minute interactive sessions to full-day workshops. He can also combine topics for a comprehensive educational experience tailored to your event's duration.
Answer:
Yes, attendees receive supporting materials such as handouts, presentation slides, and recommended resources to help implement the strategies discussed during the sessions.
Answer:
•  HDMI cable to connect PC laptop
•  Projector
•  Screen
•  Lavalier microphone depending on event size (greater than 20 attending)


Speaker Packet


Download Cory's Speaker Packet for full details.

Download Packet

Ready to revolutionize your dental marketing?


Book Cory Roletto for your next event and empower your team with the latest marketing strategies.

Book today: speakers@weomedia.com, or call (888) 246-6906


SPEAKING ENGAGEMENTS


PARTIAL LIST OF PAST SPEAKING EVENTS


ADA Annual Conference
Oregon Dental Conference
San Diego Dental Society
California Association of Orthodontists
Santa Clara Dental Society
Multnomah Dental Society
Oregon AGD
Seattle-King County Dental Society
Washington County Dental Society
Marion Polk Dental Society
Burkhart Dental Symposium
4th District North Texas Dental Society
California Dental Association - CDA Presents
Alameda Dental Society
Seattle Study Club, Greenwich CT
MACD Study Club of Massachusetts
Southern Oregon Dental Society
St. Clair Dental Society
Beacon Mini Implant Residency
The Dental Digital Podcast
Midwest Dental Assembly
Academy of Osseointegration
Indiana Dental Association
Tar Heel Perio Study Club
Lane County Dental Society
San Gabriel Valley DS
Pinellas County Dental Association
Progressive Oral Surgery Study Club
NY County Dental Society
Kentucky Oral and MFS Group
Kitsap County Dental Society
Northern Georgia Dental Society
Yakima Valley Dental Society
Envista Summit – Nobel Biocare
Southern Westchester Dental Forum
Seattle Study Club of Rochester


"Cory Roletto gave a great presentation on digital marketing for dental offices. Very informative with some good free advice especially concerning Google My Business. I would highly recommend talking to Cory for help setting up your Google profile the right way. He also gave good advice concerning Google Pay per Click."
- Dr. Adam Bratland
"Cory presented to a group of us oral surgeons and dentists in Kentucky and his knowledge on digital marketing was incredible... so informative with regard to marketing, improving your ranking on data searches, keeping track of practice leads, improving your website and improving patient experiences on your website."
- Dr. Kelsey Menegotto
"What a fantastic wealth of information! Online marketing strategies on a black belt level! There is so much more involved in SEO and managing your online presence than most ever thought possible. Mr. Roletto was a very engaging speaker. Effectively conveying the intricacies of SEO, he made this topic easy to understand. A true master in the SEO and online marketing arts!"
- Dr. Kevin Hudson

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We Provide Real Results

WEO Media helps dentists across the country acquire new patients, reactivate past patients, and better communicate with existing patients. Our approach is unique in the dental industry. We work with you to understand the specific needs, goals, and budget of your practice and create a proposal that is specific to your unique situation.


+400%

Increase in website traffic.

+500%

Increase in phone calls.

$125

Patient acquisition cost.

20-30

New patients per month from SEO & PPC.





Schedule a consultation that works for you


Are you ready to grow your practice? Talk to one of our Senior Marketing Consultants to see how your online presence stacks up. No strings attached. Just a free consultation from experts in the industry.

Let's Get Started



Copyright © 2023-2026 WEO Media and WEO Media - Dental Marketing (Touchpoint Communications LLC). All rights reserved.  Sitemap
Cory Roletto, MBA | Dental Marketing Speaker | WEO Media
Book Cory Roletto, MBA (WEO Media co-founder) to speak on dental marketing, SEO, reputation & practice growth. Practical takeaways for your team.
WEO Media, 125 SW 171st Ave, Beaverton, OR 97006; 888-246-6906; weomedia.com; 1/17/2026