Dental Marketing Speakers for your events

This course will explain the critical components required for creating a comprehensive dental marketing program. You will learn which items to include, how they work, how they are measured, and how to implement them. Topics normally include website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, and developing an overall marketing strategy.

This course will explore the world of social media. Attendees will learn about numerous social media platforms and channels including Facebook, You Tube, Instagram, Pinterest, Twitter, Linked In, and more. Attendees will learn how each channel works, how a dental practice can leverage each channel, implantation strategies, and measuring results.

This course will break down the complexities of SEO (search engine optimization), and PPC (pay-per-click) marketing. Attendees will learn the "real story" about SEO. This topic is widely misunderstood and very few lecturers in the dental industry truly understand how it works at a fundamental level. With his engineering and business background Ian is uniquely qualified to explain the technical aspects of how SEO and PPC work, how to implement them, and how to measure their results. SEO and PPC techniques taught in this course are based on the collective learning and measured data from hundreds of client dental websites.

One of the most annoying aspects of running a dental practice is dealing with negative online reviews. In this course we'll explore how the major review sites work, what you can and cannot do about reviews, and how to proactively build an outstanding online reputation. The course will cover the most important review sites such as Google, Facebook, Yelp, Healthgrades, and others. In addition, social media as it pertains to online reputation will be covered in this highly informative course.

One of the most powerful trends in online marketing today is the rapid adoption of video into websites and social media platforms. Videos allow practices to improve their website conversion and SEO rankings, as well as generate significant engagement with their social media channels. When applied properly videos can greatly improve the results practices enjoy from their marketing efforts.

This program covers a wide range of topics where mistakes are commonly made including websites, SEO, PPC, social media, videos, and online reputation. We will review common mistakes people make, and what they should do to get the best results, avoid pitfalls, etc. In addition, we will highlight best practices for what should be done in all these critical areas of digital marketing.

The world of websites and digital marketing is ever-changing. Unless you work full-time as a marketer it can be confusing to try and understand the latest trends and best practices. Even more difficult is how to interview and choose between all the potential vendors who offer these services. In this course we'll break through all the sales jargon and misleading sales pitches to clearly explain the most important factors and questions to ask when selecting website and online marketing firms.

We have found over the years that people have a wide range of questions related to dental marketing. In this unique panel format we feature various experts from WEO Media in a Q & A panel format. This course is typically presented as a combination of prepared lecture material, and a lengthy Q & A session where experts answer audience questions on all aspects of dental marketing.