Dental Marketing Speakers for your events
Ian McNickle, MBA
Co-Founder & Partner
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Director of Business Development
National Sales Director
Senior Marketing Consultant
Senior Marketing Consultant
Senior Marketing Consultant
Dental marketing speakers for your events
WEO Media has a team of experts who are adept at explaining the details of online marketing, websites, social media, search engine optimization (SEO), pay-per-click (PPC), video marketing, online reputation management, Yelp, Facebook, You Tube, Healthgrades, marketing plan development, tracking results, and related topics.
Our speakers have lectured at numerous major conferences, study clubs, and CE events across the country. We frequently hear from event attendees that they were surprised how much they enjoyed the presentations, understood the material, and could immediately apply lessons learned to improve their practice marketing.
>> Book a speaker today: firstname.lastname@example.org, or call (888) 246-6906
Featured marketing courses
This course will explain the critical components required for creating a comprehensive dental marketing program. You will learn which items to include, how they work, how they are measured, and how to implement them. Topics normally include website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, online reputation management, and developing an overall marketing strategy.
This course will explore the world of social media. Attendees will learn about numerous social media platforms and channels including Facebook, You Tube, Instagram, Pinterest, Twitter, Linked In, and more. Attendees will learn how each channel works, how a dental practice can leverage each channel, implantation strategies, and measuring results.
This course will break down the complexities of SEO (search engine optimization), and PPC (pay-per-click) marketing. Attendees will learn the "real story" about SEO. This topic is widely misunderstood and very few lecturers in the dental industry truly understand how it works at a fundamental level. With his engineering and business background Ian is uniquely qualified to explain the technical aspects of how SEO and PPC work, how to implement them, and how to measure their results. SEO and PPC techniques taught in this course are based on the collective learning and measured data from hundreds of client dental websites.
One of the most annoying aspects of running a dental practice is dealing with negative online reviews. In this course we'll explore how the major review sites work, what you can and cannot do about reviews, and how to proactively build an outstanding online reputation. The course will cover the most important review sites such as Google, Facebook, Yelp, Healthgrades, and others. In addition, social media as it pertains to online reputation will be covered in this highly informative course.
One of the most powerful trends in online marketing today is the rapid adoption of video into websites and social media platforms. Videos allow practices to improve their website conversion and SEO rankings, as well as generate significant engagement with their social media channels. When applied properly videos can greatly improve the results practices enjoy from their marketing efforts.
This program covers a wide range of topics where mistakes are commonly made including websites, SEO, PPC, social media, videos, and online reputation. We will review common mistakes people make, and what they should do to get the best results, avoid pitfalls, etc. In addition, we will highlight best practices for what should be done in all these critical areas of digital marketing.
The world of websites and digital marketing is ever-changing. Unless you work full-time as a marketer it can be confusing to try and understand the latest trends and best practices. Even more difficult is how to interview and choose between all the potential vendors who offer these services. In this course we'll break through all the sales jargon and misleading sales pitches to clearly explain the most important factors and questions to ask when selecting website and online marketing firms.
We have found over the years that people have a wide range of questions related to dental marketing. In this unique panel format we feature various experts from WEO Media in a Q & A panel format. This course is typically presented as a combination of prepared lecture material, and a lengthy Q & A session where experts answer audience questions on all aspects of dental marketing.
If your study club, society, or association would like to learn more, please contact us today.
We can be reached at email@example.com, or by calling (888) 246-6906.
"Our members really enjoyed your marketing lecture. It was very informative and well done. Everyone was engaged, and left with lots of valuable marketing tips and strategies. Thanks Ian!"
- Dr. Andrew M. Alpert
Triple Win Study Club - Miami, FL
"Thank you for an awesome presentation at our annual Hawaiian Dental Forum in Kauai, on February 13, 2015. Your keynote presentation, Dental Websites, SEO and Social Media, was timely and on target to inform our attendees of all 'need to know' aspects of dental marketing. The positive feedback we received was overwhelming. We look forward to having you back in the future."
- Dr Drew F. Spencer
Dental Seminars & Symposia, L.L.C. - Hawaiian Dental Forum
"Great Job Ian! Thank you for speaking at our study club and providing our members with valuable information on dental marketing, websites, SEO and social media. Your presentation was a wealth of knowledge and engaging. Our members really enjoyed it!"
- Dr. Constantin Farah
Comprehensive Dental Excellence Forum Study Club - Canton, Ohio
"Ian, thanks for helping us out on short notice. Our attendance was higher than expected due to your interesting and timely topic. We received a lot of great feedback from our members and look forward to having you speak to our study club again next year. Great job!"
- Dr. Fred Hammond & Dr. Larry Addleson
San Diego Advanced Study Club - San Diego, CA
"I frequently speak at dental conferences and study clubs all over the country, and often get to see other speakers. I've shared the stage with Ian on a number of occasions, and I've always been impressed by his knowledge of online marketing. He has a unique ability to clearly explain technical issues like SEO, and creative topics like social media in such a way that attendees can really grasp the details. He always brings new information and research to his presentations which I really appreciate. Every dentist should attend one of Ian's seminars!"
- Dr. Lorne Lavine
Speaker, Author, Consultant, Periodontist
"Ian, we really appreciated you visiting our study club and lecturing about the key aspects of dental marketing. Our members really enjoyed your presentation, and the feedback was very positive. There were some great takeaways in there. Thanks."
- Dr. Christopher Choi
Inland Empire OMFS Study Club - Rancho Cucamonga, CA
"Hi Ian, I wanted to thank you again for your informative and interesting presentation. It exceeded our expectations. I hope we will utilize all the information and become a powerhouse of the media! Thanks again."
- Jennifer Metzger - Study Club Coordinator
Central Florida Occlusal Study Club - Dr Michael Langan
Looking to engage with your audience at your next speaking event? Let’s talk.
WEO Media - Dental Marketing
8625 SW Cascade Avenue Suite 300
Beaverton, OR 97008-7121
Call today 888-788-4670
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