Posted on 7/8/2021 by Ralph Reynolds
|Okay, let's be honest: your website's ranking could always be better. Whether you are working with an agency or doing your own dental SEO, you should be on the lookout for new strategies to achieve a higher slot on Google and other search engines. Although there are a myriad of factors that go into ranking your website, one powerful technique that often gets overlooked is acquiring new backlinks.
What is a backlink? No, we're not talking about the second half of a Scottish golf course! A backlink is a very simple thing, yet can be difficult to obtain: it is when someone places a link on their website to your website. If someone else links to you, you've just acquired a new backlink!
A Brief History of Backlinks
A long time ago in a Google far, far away...having more backlinks was the easiest and surest way to climb to the top of page 1 for your relevant keywords. Google's algorithms did not analyze how you gained those backlinks or the quality of them, just the quantity. Of course, this led to many people and organizations gaming the system and well-ranked websites had a large amount of low-quality or outright spam links that they purchased, oftentimes from less than reputable places.
Eventually, Google realized they needed a more robust system to rank websites on their platform to better serve their users. Buying backlinks became so prevalent that they setup rules surrounding how backlinks are obtained that still exist today. Break the rules and your website will get penalized. If you take one thing away from this article, let it be this: never, ever pay for your backlinks!
How to Acquire New Backlinks
Despite their murky history, backlinks remain an important component of any SEO strategy. So how can one collect new backlinks safely and legitimately as part of your dental marketing efforts? Here are some places to ask that you may have already established a good relationship with that might be willing to link to your website:
Learn More About Dental SEO
If you've already subscribed to our Premium SEO Services for your dental website, then great news: WEO is already generating backlinks for your website! If you have questions about our dental SEO services, get answers by scheduling a complimentary marketing analysis with one of our Senior Marketing Consultants today.
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